WDD LIVE 092: 60-Minute Q&A (Web Design, Business, Marketing, Sales, Etc.)

Good morning, friends. Morning D123. Got Jason Eugene in the house. Justin. David Walls is here.

A lot of OGs. Curtis Morrow, welcome, welcome, welcome. Jamie, welcome to you as well. Okay,

man, it’s been a while. It’s been a minute. It’s been a minute. We had press conf. We had

getting back from press conf, getting back into the swing of things. And the end of softball

season, the end of dance season, the end of it’s just been thing after thing after thing after

thing. And now finally, got some bandwidth back. Got some bandwidth back, except for the fact that

I have to leave in an hour and a half. So I only have 60 minutes today for this WDD Live. We’re

going to spend it doing as much Q&A as possible. It can be web design Q&A. It can be marketing Q&A,

business Q&A, sales Q&A, whatever you want to do Q&A on. We can do some quick tutorial type stuff.

Etch-y stuff. If you want to see something in Etch, whatever you guys want. I’ll let you

guys drive the ship today. We just have 60 minutes to get it all done. Okay. I want to say hi to

everybody real quick. That’s coming in. Derek, Paul Jochen, Branislav. Alex is here. Rune is here.

Is this anybody’s first WDD Live? Probably not. I didn’t email this out or anything. This is probably

just an OG session today. There was really no notification except that I posted it on Facebook

and then of YouTube, of course, yesterday. Justin says, how did the team do this season? They did

very good. Very good. We finished 11-5. It should have been 12-4. I had to go out of town for a game.

That game, I think we could have won. I think we could have won. 12-4 is what we probably should

have been. We ended 11-5. Yeah. I’m happy with it. Everybody’s progress was just fantastic.

Everybody made dramatic improvements throughout the season. That was fun. Very, very, very fun.

Okay. All right. Looks like we’re good to go. We’re going to do one quick announcement just so

everybody is in the know and on the same page with regard to a brand new series that we just started

in the Inner Circle. I’m going to go ahead and share my screen here. This is a copywriting series. It is a

series that was highly requested for a very long time. It is now officially underway.

There are four lessons in here so far. They’ve been published over the last two weeks.

And we’re going to continue publishing these in the Inner Circle. I would imagine that by the time

all is said and done, there’s probably going to be 15 to 20 lessons in here. We’re focusing on

copywriting from the perspective of completing copy or getting copy done for various aspects of

typical websites, right? So for example, the first lesson, how to immediately improve hero copy.

That’s a two-part lesson, right? Then we move on to high conversion feature blurbs.

Now we’re talking about mission copy, which is the copy that typically goes on the about page. And that’s

going to be three, four, five part series. And then we’re going to move on to another part and another

part and another part. I’ve got a whole outline of lessons that are going to be coming in here.

So like I said, 15 to 20 lessons, maybe, maybe more. I don’t know. I’m just guesstimating.

Maybe more. We’ll see when we get there. But this is really, really, really valuable stuff.

Stuff that you can immediately apply to all of your projects, all of your future projects.

But you can also just literally go back through your portfolio and reach out to customers that you’ve

already completed websites for and get more work by saying, hey, you know, I’ve been learning a lot

about copywriting lately. I’ve identified some areas of your site where we can make really big

improvements and sell yourself some copy, okay, with these existing clients. Obviously, you want to sell

it on projects going forwards. But this is also a service that when you sell it, it dramatically

improves the results the client is getting, right? If they have a bad about page, for example,

improving that, and these are not going to be small improvements. Like if you, if we look into this one,

and I’ll just give you an example of that. These are not video, by the way. I’m doing this in a

different format. It’s very digestible, very easy to consume each lesson. This is not like you have to

watch a 60 minute video for every single lesson or anything like that. It’s literally 15 minutes,

you read this, you digest it, and then you move on to the next one, right? And there’s going to be

some practice stuff in there. There’s going to be, there’s a lot of stuff going on, okay? But it’s very

actionable, very, very, very actionable. And as I discuss in here, and I give you examples, like these

are real examples from real websites, and then we do an analysis of it, and then we rewrite it, and we go

through the process. Here’s exactly like the, here’s the framework that I would use to rewrite this,

okay? And when you make improvements like this, the conversion rates go up, the time on site goes up,

the, like these are real metrics that contribute to the bottom line. Obviously, an increase in leads,

and sales, and everything else. We’ve talked over and over and over again, how copy is the most important

aspect of a website. And unfortunately, on a lot of projects, it’s the last thing that is considered,

and it’s kind of like a, just check the box. Like the website’s got to say something. Just give me

some copy, and let’s just throw it in there. Let’s check the box, and let’s move on. That is how copy

is often treated. And that is not the way you should treat the most important aspect of the website.

So again, if you have struggled with copy in the past, or you’ve been a box checker with copy in the

past, and you have a lot of sites in your portfolio, you have a lot of sites where you can immediately

generate more revenue, and immediately bring greater ROI to those clients, okay? By going back and just

pitching them on copy. And then of course, you want to do this on all your sites going forward as well.

Okay. If you are going to ask a question, because I see a couple that don’t have a hashtag.

And by the way, you just go to, if you want to get into the inner circle, if you’re not a member,

geary.co. Here, I’ll just show you real quick. It’s very easy. Geary.co slash inner circle,

or there’s a button at the top of the header, the homepage, whatever. You scroll down. Super

affordable. Just sign up right there on that page, and you’re in instantly. You get instant access to

everything. You’re not, it’s not like dripped content. You got to wait on it or anything like

that. It’s, you get instant access to everything. So it’s very easy to get in.

Okay. Questions have to have hashtags, or we can’t answer them. We can’t find them. I won’t find them

in the chat. They will get lost. They’ve got to have hashtag Q. Okay. Let me go ahead, and we’ll just,

we’ll just get started right away. I do have, do I have, okay. I’m going to keep my screen sharing,

just so I don’t forget. Okay. I do have a sandbox pulled up here. So if anybody has web design-related

questions, etch-related questions, okay, we have a sandbox right here ready to go. You can also ask

business, marketing, sales, whatever. Okay. Let me, let me switch over to question mode. Let’s go

hashtag Q. Let’s search. Okay. I’d love to know more about accessibility testing. I know you use some

audio tool, and I’d love to know what. Okay. Yes, there are various screen readers that you can

purchase. Some are quite expensive. I tend to use what you hear when I do the voiceover thing in my

videos is it’s just, what is it called? Apple voiceover or whatever. It’s like shift command F5,

I think, or command F5. Yeah, there it is. Here it comes right now. It takes a while for it to open

sometimes. I don’t know why. Oh, you know what? I don’t have my, I got to switch audio channels. I

think, uh, let’s go sound and stereo. Main menu, navigation, toolbar, navigation, head, voiceover off.

Okay. So command F5, Apple voiceover. Now, if you don’t have Apple, if you have a PC, like, I don’t know

to tell you. Okay. Um, but Apple does have a built-in kind of accessibility audio voiceover tool,

and that is command F5. Um, and that’s generally, I mean, along with other things like how you check

various other parts of accessibility, we’ll get the job done for you. Okay. And, and it’s free,

which is fantastic, right? It’s just, it’s built in. How would you build a small mom and pop hotel

website in WordPress? What plugins, et cetera? It’s a very tough question. I mean, very, very,

very tough question. There, there’s a couple of ways to do it. Like you, you can definitely try to

do these online booking tools. If it is a small mom and pop hotel website, that might be enough,

but you also have to think about expansion and like, are they planning on being more than a small mom and

pop at some point? Are they planning on opening a second hotel? Like, cause the minute you start to

add additional complexity, and then you’re also going to want to, here’s where discovery guys,

this is so important. Discovery is so absolutely critical when you do projects like this.

These are the kinds of projects where you will get 80% of the way in and suddenly out of the woodwork

is like, well, we, but, but, but we have this requirement. Oh, we forgot about this requirement

and this requirement. And they start throwing these things out here. The you’re hearing this

for the first time. I mean, you’re three months into this damn thing. You’re hearing these things

for the first time. And it’s like, ah, but we can’t do that with the stack we chose. It’s like,

we, we chose a stack that was essentially, and that’s what most of the plugins for WordPress are

going to get you. Okay. That for like booking type things, you chose a stack that was effectively

maxed out. Like right from the jump, right from the jump. It was like, yeah, it’s going to get it done,

but if it needs anything beyond this, it’s going to be, it’s going to be a bad situation.

That’s kind of the situation you’re going to find yourself in for most WordPress type solutions,

unless you’re building a custom. Okay. So it’s, it’s a little dangerous. You have, you have some

other options. You can build a marketing website for the hotel, which then feeds into a third party

booking system. That’s on like, like a legit hotel booking system. That’s like on a sub domain or

something like I’ve seen that happen before. Uh, so the marketing website is on WordPress.

The booking system is a standalone booking system that, uh, is just on a sub domain or whatever.

That’s another option as well. You just really have to be careful. And this is, again, this is why you

should sell a discovery package and you’re going to make, you know, probably 2000 to $5,000 just on

discovery where you literally sit down and you have lots of conversations, detailed conversations

about, okay, but what about this? But what about this? But what about this? What about this? What

like come up with these different scenarios where some people want us to book from this date to this

day, but then we, do we want blackout dates? Do we want to do it by like, you know, choose your room?

Like what are all of the possibilities that they could possibly want? Get all of those things mapped out.

And then you have a clear picture of like, what is going to work and what is not going to work in terms of

out of the box tools? Okay. You might even, as part of the discovery test, a few tools. You might, you might

spin up some sandboxes and put two to three little booking systems together and walk them through that as

part of the discovery and say, okay, this is what this experience would be like. This is what this experience

would be like. You don’t, we’re not building sites. Okay. Literally a sandbox with no UI, no nothing, and just

a little sample booking system that they can see. Okay. And here’s what the backend of this is going to look like,

by the way. Okay. And you’re walking them through what the options are. That is all fleshed out and

paid for as part of discovery. And then when you guys are super, super confident that you know which

direction you want to go in, that’s when you build the real thing. Okay. And then there’s no more

questions to ask. And if stuff comes up along the way, you’re, you’re pretty much telling them, look,

this is the system that we decided on. We knew these limitations ahead of time. You had X, Y, Z budget.

You didn’t have the budget to go fully custom where we can do anything and everything. So you’re going

to have to be okay with some of these trade-offs and you got to manage your, manage expectations. Okay.

All right. Hopefully Derek, that answers that question for you.

Can you do a quick demo in the IC as a follow-up to the offer messaging workbook, how you take the

content and generate the copy? Um, very difficult to do live, uh, Jamie, it would be, it would probably

take us the entire rest of the, uh, session today. Um, but we can do that for sure. Um, what we need,

what I was thinking about doing is like, we need a sample client kind of the thing with that,

with that workbook is it’s easy when you make up the answers, but if you’re actually working with a

real client, there’s a lot of discussion and there’s a lot of coaching the client on how to get to the

answers that are supposed to go in the spots on the worksheet. Um, and the only way to, this has to be

like a real client. So, um, if any of you has a real client that you want to do that workbook with,

it’s like a little mini workshop kind of thing. You actually get paid to do it. Right. Um, but you

want me to facilitate it, for example, and you have a client that’s willing to do that and like be

recorded and all of that stuff, then we could do that. It would only be for the inner circle. It

wouldn’t go on YouTube or anything like that. So you could tell them it would be like, you know,

mostly locked away. Uh, but if you have somebody willing to do that, then I would be willing to do it.

So you just have to line that up. Okay. Uh, I’m having trouble translating Figma designs into bricks.

I really want to improve my CSS skills. Do you have any paid or free courses you’d recommend? I did

watch your CSS mini course. Um, actually I just, I literally just posted about this. We should talk

about this because I just posted in the inner circle about this like 30 minutes ago. Okay. Uh, let me pull

this up in a new tab and it, and it relates to the concept of, of practicing and how to get better.

It literally says want to get better at web dev, do this. Okay. Um, yeah. 35 minutes ago. Look at

that 35 minutes ago. Okay. Because people ask me this all the time, by the way, they’re like,

how do I get better faster? And when I, when I, what I noticed people do is they just do real projects.

That’s all they do. Like they, they find a project and they, and they build it and then

they find another project and they build it, or they sell another project and they build it, but it’s

just projects build out projects, build out projects, build out. And of course,

when you’re doing projects and build out, you’re also monitoring the clock and you’re like, time is

money. Okay. I’ve got to kind of get this done quickly. And you’re just doing things by any means

necessary to the best of your ability. And like, let’s just, and the, the client has these expectations

and the client is on your back. Like, Hey, when’s this going to be done? And you’re just, you’re,

you’re just doing what it takes to get the thing shipped out the door. Right. That is not a good

scenario to like learn in and get better in. Okay. Um, and so I, I use some analogies here,

but the concept is, is, is this. Okay. Um, you take a section like this.

So this is like feature section Frankfurt right here. Okay. So you take a section like the,

look, it’s got like a faded out box here. It’s got this box is wider than the content width. You’ve

got these three images of different ratios. You’ve got a grid down below here. Okay. For a lot of

people, this would be a very basic, easy section to do for a lot of people. This would be somewhat of

an intermediate section to do. And then for other people, they’d be like, I don’t like, I don’t know

how, I don’t even know where I’d start with that. Like, so depending on your level that you’re at,

right. Let’s say this section, let’s say you’re more of the beginner intermediate. And this section

takes you, uh, 30 to 60 minutes to do. Okay. Now you have to be willing, and this is best to happen

outside of actual projects because time is actually money. Right. Um, so practicing where you would

build this section to learn, but you wouldn’t move on and then go build another section to learn and

then build another section to learn. And, but no, you build this section to learn. And let’s say it

takes you 30 to 60 minutes and then you put the timer on and you go, I’m going to build it again.

So you build it a second time and your goal, the second time is to do it in under 20 minutes.

And then you say, okay, I’m going to build it a third time. And the third time you build it,

your goal is to build it in under 10 minutes. Okay. And what this does is it takes the concepts that are

required for this section and it actually makes them stick in your brain. And so I explain this in,

in, uh, the context of jujitsu, because jujitsu is very similar to web design where it’s like,

there are a thousand techniques that you could learn. And there’s a unlimited number of contexts

for which they can be applied in, which means you could literally just do the next thing,

the next thing, the next thing, the next thing forever until the end of time. And really not

like, you know, you’re rarely going to come back to the same thing unless you force yourself to,

right. Um, and so what you, the best way to learn is not to come to class and learn a new technique

and then come to class and learn a new technique and come to class and learn a new technique. No,

you’ve got to get things to stick. Making things stick is more important than learning the next

thing and the next thing and the next thing. Okay. So you take a technique, you take a skill

and you ingrain it, you drive it home. Okay. You build the same section three, four, five times.

And then the techniques that you, that were required to build that section are actually now

in your brain, in your head, and you’re confident with them so that when you need them on the next

section, because the next section is going to need some of them, it’s just not going to need all of

them. And there’s going to be some things that maybe you have to look up the documentation for.

You’ve never done it before. Okay. You need to do that two, three, four, five times so that you don’t

have to constantly look up the documentation the next time and the next time, because some of these

things are rare, you know, uh, some of them happen all the time, but a lot of them are rare.

And the rare things will never stick unless you repeat them and you force the repetition knowing

that, Hey, if I just go to do another section, those rare things, it might be a year before I come

back and do those rare things again. Okay. You’ve got to get them to stick by doing the thing three,

four, five times in a row, which most people aren’t willing to do in this game because they’re like,

I built it. It’s done. Why would I build it again? That doesn’t make any sense. Oh, it makes

perfect sense. If you’re practicing, it makes perfect sense. And that’s exactly what’s going to get it

stuck in your head versus continuing to just do the next thing to do the next. It takes forever.

And I use the analogy of a softball game. It’s like, if I, if I have these 10, you girls, right.

And I’m like, okay, girls, here’s what we’re going to do. We’re going to do zero practices.

All we’re going to do is attend games. Now I’m going to coach you in the games and I’ll give you

pointers and tips after the games, but that’s all you’re going to do is play in games. You’re not

going to do any practices. So you’re not going to line up and I’m going to feed you the same ground

ball 50 times in a row. See, that’s how you learn how to field a ground ball. Not by like,

I went to a game and got a ground ball once. And then I went to another game and happened to get

one ground ball in that game too. How long would that take you to get good versus 50 ground balls

in a row, three days a week? You understand? Like that is the difference between practicing games.

So you got to treat this kind of the same way. It’s you, if you’re just doing project work,

you’re just, you’re just playing in games. You’re not, you’re not doing any practicing.

You’re not really doing any repetition. You’re not really getting any better. I mean, you are getting

better, but it’s going to take forever. It’s going to take a long time. Okay. Especially given the fact

that there’s so much here to learn. It’s so technical. So there’s so much, you can just always do something

new and you’re never going to, you’re never going to be good at the other stuff you already did.

All right. I think that’s enough. We’ve, we beat that one to death. Okay. Um, so Charis,

that was Charis’s question. That’s what you have to do. That’s what you have to do. Uh, you have to be,

take something from Figma, one section from Figma, build it three times, write the CSS by hand. Don’t rely

on the builder. Use a class first workflow. Do all the things that we talk about. Do the semantic HTML

that’s involved. Do anything that’s required, do it and then do it again and do it again and do it

again. The same section, not a new section, not new techniques, not the same thing and just work on

doing it smoother and faster and more efficiently. And it’s going to get in your head way, way, way

better. All right. Uh, do you have a timeframe when frames for Figma will be released without the need

for token studio? I don’t, I don’t have a timeframe on that. Uh, newbie here. What exactly does discovery

mean discovery is all of the research that has to be done before you can do a project the right way.

So remember somebody is hiring you within the context of like, they want, they don’t just want

a website. That’s what we all have to understand. They don’t just want a website. They want a website

that does something. What is that? Something that’s something might be, it needs to rank that something

might be, it needs to get leads. People need to fill out the contact form. People need to buy

something on an e-commerce website. Okay. There’s a lot of goals that a website might have.

They might have many of those goals at the exact same time. Okay. So in order to make sure that you

build something that achieves those goals, there is research involved research in terms of, okay,

what are the keywords that we need to target research in terms of what does the copy need to say on these

various pages research in terms of what features do you want within this e-commerce system? Do you want to

be able to do upsells? Do you want to do cross-sells? Do you want to do like, what are,

what is the technical requirements of this project? All of that has to be collected and documented and

planned out. Well, that work can’t possibly happen for free or you will go out of business. So you put a

discovery package together that covers all of that stuff. You charge for discovery and then you do that

work and now you’re paid to do that work. And now you’re ensuring there’s a much higher chance

that this project actually gets done properly and to the right requirements and that it’s effective.

Okay. That’s what discovery is. Okay. Uh, I’m trying to, I’m trying to roll through these quickly.

So we don’t spend too many time, uh, too much time on one. Uh, should you put starting at prices on your

website pros and cons? Um, I’m a fan. I’m a fan. If, if you are taking my other advice, which is having a

project minimum and you have a project minimum that is not, it’s not a race to the bottom. You’re not

competing with the bottom of the barrel, uh, providers. Okay. So let’s say your project minimum

is $3,500. That’s a modest project minimum. It’s not like, it’s not too wild. I think that’s a,

for a lot of people, that’s a good starting project minimum. I would try to get to where your minimums

are more like 5,000, even approaching 7,500 somewhere in there, but let’s say it’s 3,500.

Okay. So yes, you can say packages started $3,500. That is a, um, in fact, what I’ve been known to do now,

here’s, here’s, here’s, there’s, there’s a little context. There’s a little caveat.

If you’re getting leads through your website, uh, and you’re noticing, um, a lot of the leads I’m

getting have very low expectations and you’re wasting a lot of time, then this is a good indicator that you

should probably put a notice. Okay. Like, Hey, project started 3,500. Cause those people will stop

calling you. Okay. Um, now if you’re getting little to no leads, I would remove that barrier

and I would just try to talk to as many people as I can. There are some of the people in this group

who have an expectation of a $1,500 website or a thousand dollar website or something like that,

who with the right conversation will be okay spending the $3,500 minimum that you’ve set. Okay.

So you want to have as many of those conversations as you, you’re not wasting time because you’re not

working. You have no leads. So you, you need to remove that barrier and start talking to more

people. It’s only when you feel like, ah, God, I, I’ve got projects and I can’t spend time talking to

these people who just a lot of them end up being a waste of time. That’s a good situation where you

start putting a minimum, but if you’re like desperate for work, then I would, that’s another

barrier to people contacting you. And you kind of need to be able to have as many conversations as

possible, um, to, to try to get some of these people up to your project minimum. Okay. So that’s,

I guess the little caveat that I would put there. Um, now if you’re, if you are knee deep in leads,

right, if you’re knee deep in leads and you’re like, and you’re thinking about raising your prices,

I would do two things. One is I would raise your prices. Two is I would even on your contact form,

consider putting a checkbox that says, I understand that projects start at $3,500 minimum.

Okay. Like, so there’s no chance that people miss the notice and that will one, it’ll take the lead

volume and cut it down, but it’s going to cut out a lot of the junk. Right. Um, and if you raise your

price, that’s going to cut down the lead volume too. And that’s just supply and demand. Okay. You

obviously have a lot of demand because you’re knee deep in leads. Therefore your prices need to go up.

That’s just, that’s just basic. Okay. So, uh, and there’s a lot of people who aren’t willing to

raise their prices, even in that situation, that doesn’t make any business sense. So, um, you know,

you’re causing your own problem at that point. Like you, you, you have the best problem on earth.

A lot of people want what you have, uh, but you’re selling it at a price that’s too low. That’s,

that’s not a good scenario. All right. Let’s see here. Um, uh, we did that one. We did that one.

Uh, did that one. Okay. Am I lost if I build sites with Gutenberg?

Uh, I don’t know what you mean by lost. Um, you’re not a lost cause because you can always be reformed.

Okay. Um, we, we can always, you can always make new decisions, right? Um, now if I build sites with

Gutenberg, I mean, this is, this opens the door for lots of questions. I mean, are you building sites

with core Gutenberg? Are you building sites with custom blocks? Are your custom blocks built with

ACF custom blocks? Are they true custom blocks? Are you building with a third party block system? Are

you like what, you know, that I don’t even, we have to ask 10 questions just to get to the real question.

Right. Uh, but no Gutenberg, let’s make this as clear as it can possibly get. Gutenberg is not

a page builder. It should not be considered a page builder. I know they call it a page builder.

Okay. WordPress.org slash Gutenberg. Is that the URL? Yeah. Okay. So, oh, this like brings you into the,

into the editor, but like be your own builder. Okay. Um, it talks about like, this is like their,

you know, it’s very clear that they want this to be the Wix competitor, the Squarespace competitor.

They, they have visions of it being a, um, a page builder. Okay. Whether you’re building your first

site or writing code for a living. Okay. Um, it’s yeah. Create modern layouts, blah, blah, blah, blah,

blah. I mean, it’s, it’s trust that your editor looks like your website. They’re, they’re positioning it

as a page builder. It is not a page builder. And actually I said this at press conf to a bunch of

people, because I think this is becoming more clear by the day. WordPress literally has a branding

decision with regard to this Gutenberg situation and whether they win this scenario or lose this scenario

hinges entirely on the decision they need to make. That’s it’s, it’s, it’s, it’s interesting when you

find, when a company finds itself in this situation, but I’ll lay out, I’ll lay out what the options are

and you tell me which one they should choose. I think it’s obvious. I also am a hundred percent

confident that they’re going to make the wrong decision. Okay. So that with that said, with that said,

I think you’re going to see how obvious this is. And I’ll, I’ll switch back to chat here just so I can

get the reactions. Cause I want you to put in chat, like which, which, which one they should,

they do a or B because here’s the reality of the block editor. The block editor is a good content

editor. It is a terrible, terrible as Charles Barkley would say a page builder. So here’s the

situation. WordPress finds themselves in ourselves, whatever. I mean, we don’t have control of it. So I

don’t say ourselves. Oh, it’s a community. It’s open source. And no, no, no, no, no, it’s no,

it’s trademarked and it belongs to one person. Okay. And that one person consistently makes terrible

decisions. Um, but here’s the situation they find themselves in from a brand positioning perspective.

WordPress can be known as a very, very powerful content management system with an insanely capable

editor, editor, editor, editor, okay.

Native editor. That is scenario one. A that’s scenario. A you’re going to vote. You’re going

to vote. Do you vote for scenario A or B now don’t vote yet. You got to hear what B is.

Or WordPress can be known as a very powerful content management system with an atrocious

page building experience. That’s it. It’s the same editor. Nothing needs to change. I’m just telling

you, if you call this pile of shit, a page builder, you are choosing B. That’s not a winning strategy in

my mind. You have A and B. It’s just a choice. It’s just a choice. Now is WordPress going to be known

and marketed and sold and build as a powerful content management system with an insanely capable block

editor where we’re not, we’re not trying to build sites with this thing. Okay. We’re just editing.

That’s all we’re doing. Or B, a very powerful content management system with an atrocious

page builder because that’s what it is. It’s an atrocious page building experience. That’s just a

decision. You can win or lose. You don’t have to change anything with the software. You can just win

or lose based on how you position it. That’s it. And that’s the situation they find themselves in.

And I am 99.9% sure they’re going to choose the wrong one. And it’s just life. It’s just life and

WordPress. Can’t have nice things. Unless you go with third-party tools. That’s kind of where we’re

at. Which third-party tools are the reason why WordPress is so popular. Let’s make that clear.

Agencies and third-party tools are why WordPress won. Okay. And it’s why we’re going to continue winning

if we can keep the focus on those things. You try to put the focus on automatic things,

you’re not going to win so much because automatic doesn’t do a lot of winning.

So that’s kind of where we’re at. Okay.

Yeah. All right. Let’s go back to hashtag Q. All right. Let’s go. I got to scroll back down

and filter through. How much time we got? Oh, we’re only halfway done. This is all. I feel like

we’re at a good pace today, aren’t we? We’re going at a good pace today. Let’s see.

Okay. Random question. How did your softball guy landscapers website turn out? Any updates?

Actually, very, very good. As you know, we speed built it. It was designed on the fly. There was no

like, we didn’t do fake, because it was free. It was free project. It was just a friend. It was just my

assistant coach was like, dude, I heard you do websites. And he was like, my web guy completely

abandoned me. And the contact forms are broken. And I can’t get into the site. I can’t do anything.

And he’s like, you know, do you know somebody who can help me? But I was just like, I’ll just do it

for you. Just let’s just let’s just get you fixed. Okay. And I, you know, I was like, I’ll just whip

it up as fast as I can. And it’ll solve your problems. And we’ll see how it does because he was doing PPC

to a broken website, essentially. And so what I did is we speed built it literally in like three days.

Okay. And then I published it. We were we had a little bit of a pause because I told him I was

like, dude, you got to redo the logo. Like we can’t we can’t rock with this logo. All right,

we got to get Yeah, redo the logo, redo it. So there’s a little bit of a delay waiting on that

part to happen. But as soon as we got the logo and the colors back, we finished it up, boom,

boom, boom, shipped it out the door. Zero effort into SEO literally just eyeballed it and was like,

okay, I think this is what needs to happen based on my experience. And we threw it up there.

And he’s he’s he just messaged me the other day. He’s like, he’s like, dude, this thing’s like a

fucking ATM machine. It just is like, so he’s getting like, I don’t even I haven’t even looked

at analytics. I don’t even know that we’ve installed analytics on it. He’s just like,

because he never sent me the he had his his his Google analytics code. And he never got around to

sending it to me. So we never put it on. But he’s like, he’s like, can we look at the analytics?

I was like, yeah, when you send me the analytics code, we’ll look at the analytics. But he was like,

dude, he’s like, I get leads, like every day, like every day, I get an email.

with a new lead. He’s like, this is awesome. So literally just very low effort put into it. But

yeah, it’s working. It’s working. So and that’s great. Way better than, you know, a broken website.

And you know, the situation he was in before. By the way, I looked at the person that abandoned him.

Okay. It was a it was a person reselling hosting and web services through GoDaddy, if that tells you

anything. So yeah, what a mess. What a mess. But it’s fixed now. So that is the update.

Okay, building a business directory using bricks plus ACF Pro plus formidable forms plus WP grid builder,

solid plugin stack didn’t want to go didn’t. That’s a question, by the way, is that a solid plugin stack?

Didn’t want to get go ready made and not know how every corner of the website operates. Okay.

So let’s start with bricks. Is that a good part of your stack? Yes. ACF Pro? Yes. Formidable never used

it. I would go WS form. But I think I use formidable once, but I don’t know it enough to comment on it.

WP grid builder? Yes, though you don’t. I don’t think you need it. Most likely. Bricks does have a built

in facet system now. That’s the only thing I use WP grid builder for was the facets. I would say if you’re

using grid builder for actual grids, stop doing that. Don’t do that. Not that’s not good. It’s not a good

scenario. That was what people did when page builders didn’t allow them to build grids, they would use

that’s literally WP grid builder exists, because so many page builders didn’t allow people to build grids.

And they literally created a product called grid builder. Okay. Like this is how, this is how wildly

limited, uh, lim, wild, wildly limited, wildly limited. So many page builders were over, over the last,

like era one, era two, right? Um, they, you had to have a plugin to put some grids together. And then

what happens is you put short codes on the page to render those grids. That’s, that’s why that’s,

that’s not a good situation. Okay. You build your grids with bricks, you move on with your life. Now

somewhere in there, and this is a mistake in my estimation, somewhere in there, they package this

awesome faceting system with WP grid builder, because obviously your grids need to be faceted and

all of that, but you could use the facets without using the grids because they had a connection to

bricks. They had a connection to oxygen. Like they had these integrations that should have been a

separate product guys. Oh my gosh. Uh, like that would have been wildly popular second product.

Um, but they baked it all in. I don’t ever understood why they did that. Um, yeah, I,

that should have been a second product, but if that’s all you’re using great builder for that’s,

that’s solid. That’s fine. However, I would try to use bricks as native facets, and that’s going to

remove one thing from your stack, another dependency from your stack, but yeah, I, I, that’s a solid stack.

Okay. Um, you said, if you don’t have a portfolio to look for sites, decent, but could improve and

redo them, then document why you did what you did. Okay. You’re, you’re clarifying it here, I guess,

or maybe you just pasted it again, document why you did what you, what sort of mistakes do you look for

to correct? Hmm. Okay. So I don’t know exactly what you’re asking, but I will talk about portfolios

portfolios versus case studies, portfolios versus case studies. So if you do a portfolio,

like, Hey, here’s all the sites we built and imagine like a grid or something, right?

You’re going to need a lot of them. You don’t want the portfolio to feel light on projects because

people go there and they make the assumption that, Oh, there’s not many things here to look at.

Right. So if you’re in that situation where you don’t have a lot to show, do not put a portfolio

on your website. Do not put a portfolio on your website, build a case study section. And you could

have three case studies, three detailed case studies where you put like a lot of effort into the case

study. Talk about the discovery that you went through. Talk about why you made the decisions

that you made. Talk about the results before and the results after. Like what were the analytics

before? What were the analytics after? What were the improvements in conversion rate or whatever?

Talk about the goals that they had. Talk about all this stuff, your thought process,

the process you went through to actually do the work, yada, yada, yada. If you put three of those

on a website and people look at the detail in those and look at, look at all the stuff you’re putting

together, they’re not going to ever come to the conclusion like, Oh, but I want, I want five more

of these. They’re going to get the gist from the three that are published. And they’re going to realize,

Oh, these are just the three case studies that they happen to publish. They’re not going to assume

that those are the only three projects that you’ve ever done. Okay. Um, and when you look at a case

study and you go through all of that value of here’s how I think, here’s how I approach a project.

And here’s how I’m going to approach your project. They only need three of those to realize, ah, we want

to hire this guy. This, this is the person that we want to hire. Okay. So you do case studies.

Now I would say, what if you, cause I am going to cover the scenario that I get asked about all the

time, which is Kevin, it’s a chicken or egg. I don’t have any clients. Thus I have no case studies

and no portfolio. So what do I do? Right? Okay. And it’s a very easy answer. You do not need clients

to build case studies and you don’t need clients to build a portfolio. You don’t need clients for either

one of those. Okay. You can literally pick any website and it depends on your niche. Uh, and let’s

say you’re doing local service-based websites, uh, or local service-based businesses. So you take three

examples of local service-based businesses, businesses that you would ideally want to work with. And you

find ones where, okay, it’s like obvious that a lot of improvements could be made here. Maybe improvements

to the design, maybe improvements to the copy, maybe whatever. Okay. And you’re not going to do

the entire website. You’re going to do the homepage. So you’re going to, or, or you could choose one of

the, maybe a service page, like a detailed service page or something like that. A meaningful page,

a meaningful page. You’re going to redesign it or get it redesigned, pay to get it redesigned. If you’re

not a designer, pay a designer to redesign it. Okay. You’re going to do the stuff that’s in your

wheelhouse. You’re going to do, um, the, maybe the copy, you’re going to redo the copy, or you’re

going to get a copywriter to redo the copy. You got to treat this like, I mean, the way you would do a

normal person’s project. Okay. Um, and then you’re going to build it. You’re going to dev it on a, on a

sandbox or something. And then you’re going to publish a case study. They don’t even need to know you did

this. Now, by the way, I would contact them and say, Hey, by the way, I’m building a case study and I use

your site as an example. And here’s what I did. Um, and just send it to them. Don’t even ask them for

it. Just don’t, don’t be like, Oh, by the way, I mean, if you, if you really want me to do the rest

of this, well, don’t make it a pitch, just inform them. Just say, Hey, by the way, I’d use your site

as an example. Here’s the work that I did. Um, and then just leave it at that, leave it at that.

Okay. They might be like, Oh, that’s a lot better than what we have now. Why don’t we, why don’t we,

why don’t we reply to this guy? Okay. And see if he can do the rest of it that they might just come

to that conclusion without you even having to ask. All right. So that’s a side benefit, but perhaps,

okay. But that’s not even the reason you’re doing it. You’re doing it just so you can publish

examples of the work that you do and the thought process that you go through when you’re doing the

work so that people can look and say, ah, yes. Okay. I think this guy knows what he’s talking about.

Let’s go ahead and hire him. You don’t have to have other people hiring you in order for the next person

to hire you. Right? Let’s say, let’s do the simplest possible aspect of this. Let’s say you want to be a

brand designer. You’re a brilliant artist. You’re a brilliant illustrator. You’ve never done logos

before for businesses. And thus nobody has ever hired you to do a logo. What on earth is stopping

you from finding 10 businesses with terrible logos and redesigning all of those logos and documenting

your process and publishing your documented process? Nothing is stopping you from doing that.

Nothing is unethical about that. Nothing is. The only thing is that’s good. That’s really what,

that’s what you should be doing. If you’re twiddling your thumbs because you don’t have any clients,

that is what you should be spending your time doing. And then you have marketing material to push out.

You have PPC landing pages to drive people to examples of work. Okay. So I don’t know. A lot of people just

sit on their hands like, well, nobody’s hired me. So I can’t really do anything yet. No,

you can do a lot of stuff. You can do anything you want. Okay. And as long as you document and publish

it so people can see, and that is very, very, very valuable stuff. So yeah, don’t, don’t wait or don’t

like insist that I have to have, somebody’s got to pay me to do this. No, no, no, no, no, no. You hustle.

Okay. You do what you need to do. All right. So let’s come down and find the next question.

Just noticing that column width for 20 pixels is not working in Firefox, having to explicitly set

column count two to make it work and adjust to one on smaller screens. Anyone else come across this?

Very interesting. Noticing that column width for 20 pixels. Um,

well, uh, I guess we could look in a sandbox real quick. Okay. Um, let’s go into etch and let’s add a

section and let’s come into here and let’s add, um, how do we want to do this? We’ll just do it in the

container and we’ll probably want to add, we don’t have a rich text element yet. It’s easier to do with a

rich text element. Um, we, by the way, we are not putting a rich text element into etch. If I have

anything to do with it, we have a very, very different and very, very much more awesome idea

planned, uh, something you’ve never seen in a page builder before, but that will be very fun. If it

can happen, we’re, we’re still have some discovery to do. Okay. Here’s a bunch of paragraphs right here.

So, um, let’s do, uh, my columns. And typically what we want is we want to display this as block.

If you’re wanting to use columns, right. Um, and we want to do columns to notice that I can just do

columns to now you’re saying, okay. Uh, that you were doing something like 420 pixels. Well, you can just

define 420 pixels. Now you’re saying this does not work. This is not working in Firefox or

something. Um, by the way, if you have to use display block, obviously all of your gaps are

going to go away. Um, so you’re going to want to target all direct children and do, except for

probably the first child. Okay. Not first child. And then you’re going to want to do something like a

margin, uh, block, start block, block, start, uh, of one M. And now suddenly I have, and by the way,

you’re also probably going to want to do break inside a void and now voila. Okay. Or you can use

automatic CSS and you just put column columns and bubble. Like it just does it all for you. But if

you want to do columns manually, this is kind of the process that you would go through. All right. So

the only question left to see is you’re saying this doesn’t work well on Firefox. Okay. Let’s go to

the old Firefox, Firefox open. Okay. Uh, one second. Cause I don’t know if there’s etchy stuff or bank

stuff. I don’t know what’s, what’s going on on this. Oh, it’s my frontiers, my frontier airlines account.

Okay. Um, sometimes, you know, you could come up with just online banking right up in there. Okay.

Um, all right. What we want to do is we want to go see if the, well, my friend, I don’t know what to

tell you because this is Firefox and that appears like it’s working. Um, it should also be automatically

responsive. That’s the good thing about columns. So I would say the error is between the keyboard

keyboard and, uh, the user, right? Probably in this scenario, probably doing something wrong.

Uh, if you gave me a link, we could, we could look at it. Um, but yeah. Okay. Let me visit the chat

again and see how we’re doing on here. Um, Oh, Safari is where it malfunctions. Oh yeah. Yeah. There you go.

Turn your screen sharing back on. Um, this, this was it right here. Um, and I’ll go, I’ll go back to

Firefox and paste. We will also try it in Safari. That’s no problem. Here’s your Firefox right here

working. That’s Firefox. No problems, no issues. Um, we could try Safari. Okay. And we go here.

Yep. I know. I know. I’m being dinged about the screen sharing, but I fixed that 30 seconds ago.

There’s just a 30 second delay here is Safari working just fine. Oh, it looks like Safari may

not, is Safari not respecting. I am sharing my screen. It’s just a delay, just a delay. Chill out. It’s

going to fix itself. Don’t worry. Um, so I, I wonder if Safari is not respecting the break inside of void

situation. Break inside. It would be on the P yeah. I mean, it’s no, it does. I wonder, but it’s not,

it’s like it, it is, but it’s not. Safari is awful. Okay. Like it’s just so awful. Like you saw it working

in Chrome, you saw it working in Firefox. Safari is like, I can’t really manage that. Sorry.

It’s terrible. It’s really terrible. Okay. But it works. It works. It’s not like it’s not working.

Okay. It’s nice. It’s working. It’s working. So I would say it’s a user error situation for sure.

Safari has a bug with the margin. Oh, that’s interesting. Okay.

Also, I have a problem with grid auto in Safari. Is there a work around since my clients,

uh, what do you mean by grid auto grid auto? What do you, what do you mean? Yeah. Safari is,

Safari is definitely the new Explorer for sure. Okay. Uh, let’s move on. We have more,

we have more questions to do and we have 12 minutes to get to them. By the way, I love the diverse range

of questions today. Absolutely. Fantastic. This is fun. Really fun. We’re doing, we’re covering a lot of

stuff. Okay. I got to scroll back down to where we were. Uh, would love some training on PPC

since SEO isn’t as important anymore. Uh, there are PPC trainings in the inner circle that will get you

started. Uh, there’s a gazillion PPC trainings out there. PPC is not difficult. Okay. The complexity

with PPC, there’s, there’s two areas of complexity with PPC and one of them does not relate at all to

PPC. And that is literally, can you write copy really well? And can you put a good offer together?

And can you put a good narrative together on a landing page? That is step one. That is the hard

part of PPC, which is simply just sales. Okay. Like just, can you put a good sales presentation

together? Okay. Then run PPC ads to it. You send the right people to the good sales presentation.

Things happen. It’s just like, that’s right. It’s not, that’s not PPC technically speaking. Okay.

The hard part of PPC is okay. I’ve got a client. They’ve got multi-location business. They’ve got

five different services that they want to advertise. How do we actually structure an account to cover all

of these scenarios? And then how do we maintain that account properly and yada, yada. Okay.

Now we’re into technical PPC territory, but if you’re doing like small client, one landing page,

one offer, PPC is the easiest thing in the world. Uh, so it’s, it’s, there’s not a lot there to learn.

So again, in the inner circle, you can get started. There’s some good starter trainings, PPC, and then

build from there. Start small, build from there. I also tell you how to do pricing for PPC in the

inner circle. All that is covered. Okay. Uh, what is your thoughts on CRM solution and go high level

thing? If you’re not hard, uh, I, I avoid go high level like the plague. Okay. Uh, how about a WP town

hall session with a friendly debate surrounding is SEO dead? Ooh. Uh, I wouldn’t say is SEO dead as the

title because SEO has claimed to be dead for like decades. Now it actually kind of is in a big way

this time. All right. Uh, it actually, it just shifted. The old SEO is dead. The, the SEO that we know

with like Google listing the top 10 best result. Okay. That SEO is dead. Um, but SEO still is

relevant and still exists. It just, you have to play a different game. You have to play a different game,

but that would be a good, uh, WP town hall episode. I would need to bring in somebody that still heavily

believes in the Google 10 listing format of SEO and is willing to debate that side of it maybe,

or maybe they think SEO is dead, dead. And I, and I’m going to argue the, uh, you know, it’s not,

you just got to play a different game kind of thing. But I, off the top of my head, I don’t have anybody.

If you have somebody you recommend that wants to come on, definitely let me know.

Um, I am playing around with web studio. Oh, I’m sorry to hear that. I’m sorry. That’s happening

to you, Joshin. Uh, I have some super old legacy sites using the classic editor plugin. Long time

ago. I heard MM was going to kill that plugin. Is that the truth? Um, classic editor plugin. I don’t

know. They don’t kill anything. WordPress never kills anything. That’s their problem. That is their

problem. Um, literally there are, there are a laundry list of things that WordPress automatic Matt

Mullenweg needs to take behind the barn and shoot in the face. And they refuse to do it, which is why

we have this archaic, like half legacy, half, you know, modern, uh, situation that we are plagued by.

Okay. Thoughts on Reloom to Figma to WordPress. Um,

I mean, it’s not my stack. Uh, it’s, you know, I, like I would do frames for Figma, uh, in Figma

and then to WordPress. That’s, that’s what I would do. Uh, what is headless WordPress? Headless WordPress

is essentially where you’re going to use WordPress as the content management system. So it’s where you’re

going to put all of your data, but WordPress is not going to render the front end. You’re going to

render the front end via, uh, you know, some JavaScript framework or whatever you, whatever,

whatever you prefer for actually rendering the front end has nothing to do with WordPress though.

You’re just literally pulling data out of the WordPress database.

Uh, I would not recommend headless WordPress. I wouldn’t. Um, this is what, what everybody like,

you know, some people are very hype on, uh, what’s that new one? What’s that new one that everybody’s

in hype on? Uh, clutch, clutch, everybody’s hype on clutch. Uh, clutch is headless. Uh, wait, wait,

wait, it’s just, it’s, if you want to over engineer the shit out of your websites, um, and you know,

not really get, I, I, it’s, if you’re going to do stuff where like headless really, really to me,

let’s, I mean, let’s just talk about you’re using like an archaic CMS with like a super modern,

like front end as I, why don’t you just use a more modern CMS? I don’t know. Like so much complexity

for not a lot of benefit. Um, and I, I even think like Matt Mullenweg is kind of like negative on

using headless WordPress as well. Like I, I just, I, I, I don’t see a reason for it. I just, it’s,

I, I, I, I’m not entertained by it. I’m not, I don’t, I don’t care. It’s not even interesting to me.

Um, and I would, I would not recommend you go off into that rabbit hole for sure. Cause also when you

go headless, what you have to understand is you’re excluding a large part of the WordPress ecosystem.

Most people are in WordPress for the ecosystem and you go headless and you exclude the vast majority

of the ecosystem. So there’s tremendous limitations and tremendous added complexity. And then you’re

like, okay, for all of those costs, what do I get as the payoff? Not much, not much. Uh, okay.

Could you explain what facets are please? Sure. Um, when you have a grid of data or a table of data

or whatever, and you use those little dropdowns, like I want to sort, I want to filter. I want it.

Those are facets. Is itch is itch capable of listing CPT items created with jet engine or another non

ACF plugin. Can you show us how that’s done? It is. Um, I don’t own jet engine or anything else to be

able to show you. Uh, but yes, anything that stores data in a, in a meta field. Now there’s,

if it’s a specialized type of field, um, like for example, we just added the ability to do, um, uh,

ACF image fields, for example. Okay. Um, let me go to one where, uh, what, what was it? Uh, maybe the new

digital gravy site. No, the new Geary.co site I’m working on or the new digital, maybe it’s the new

digital gravy.co site. No, no, it was the Geary.co site. It was the Geary.co. Okay. Um, let’s go to

staging sites. I’m making the site way simpler, by the way, not simpler in terms of complexity,

just in the design. Like I hate the, um, all the design details that I have to manage on that,

on that site. Uh, I, I just, and it’s like, it just feels like there’s so much going on.

Uh, I just wanted to be super streamlined, narrow column, like just, just the facts.

Uh, okay. Let’s go to where was I? Oh yeah, I was doing it on, I was doing it on rocket.

That’s what I was doing on. Okay, here we go. Here we go.

Okay. All right. Yep. Yep. Yep. Yep. Yep. Yep. Yep. Yep. Yep. Yep. Yep. Okay.

Uh, I don’t know if there’s IPs and stuff. Let me, well, hold on. Golly. All right.

Oh no. Oh, here we go. Here we go. Get out the devices. Dude, this, my life is just,

if I have to fill out one more two-step auth code for something, I am going to jump off of,

this is, is this anybody else? Like half my life now is like two-step auth codes.

Here’s my one-time code. Am I able to do this? Is this some sort of security

security issue doing this on a live stream? It’s okay. We can delete these.

Hmm. Sometimes these streams go up in smoke. They’re like, what happened? Well,

some things happened. Uh, it’s this one. All right. As long as I use it first, right? You can’t use it.

Okay. So let’s go to, uh, pages. Go to here. Front end. Bang. Let’s go to edit. Let’s, here we are.

Have you ever gotten into a page builder faster in your entire life? No. The answer is no. Let me just

save you the time. All right. Let’s go to right here. My review card. I’m going to edit this component.

I’m going to come in and I am going to, let’s get a little, we need a little more room here. All right.

Let’s go down to figure image. Okay. Um, so we have this thing called props.avatar, right? Um, is our

source. And so when I have props.avatar and I’m using the actual component on the front end, I’m going to

go out of the component editor. Now you’re going to see these little fields waiting for whatever data you

want to put in them. In this case, I’m putting in dynamic data and you’re going to see right here,

um, that we have, I’m going to, I’m going to use a simple one. So this title field is a text field.

There’s no big requirements here. And if you’re using a jet engine or whatever, and it’s like, Hey,

it just stores that as simple data inside of the database and a meta field. Um, then we can pull it

for sure. And you don’t need anything special. For example, we have an ACF engine now that pulls ACF

data. But if I just change this from ACF to meta, nothing is going to, nothing should break on the front

end. Let’s see if that’s still, uh, working on the front end. Um, unless they, they change something.

Okay. Maybe they did. Maybe they did change something where you have to specify ACF now title.

Okay. Maybe you did, but before this would work. And that was before we had an ACF processing engine.

Um, you would just say, Hey, I want to get this metadata out of this field with this ID right here.

And voila, it’s done. And if you’re going to use jet engine, I guarantee this would, this would work.

Okay. Where you run into problems is this because this image field. So when you use an ACF image

field, it’s not a single piece of data that we can just pull because it returns an array of data.

Like it’s going to try to return the image ID and all the image sizes and the image URL and the image,

this, and the image that. And if you’re just like, Hey, I want to pull that. It doesn’t know what you

want. It doesn’t know what you want. So we have to have like special handling and we built that

special handling. So now you could do dot ACF dot headshot, which is the ID of the field. And then

you say, I want the URL. And now it returns only the URL into this image field and you get a working

image. That’s the kind of stuff we have to add to jet engine and meta box. And what’s the other one?

A block or whatever. Okay. So all these that need to be supported, some of those fields, a lot of those

fields require special handling, but if it’s just generic data, even now, for example, uh, WooCommerce,

a lot of WooCommerce things are stored as just simple data, like the product price, the product

description, the product, like all those things are simple data. You can actually, we’ve done nothing

with WooCommerce. You can actually pull that data right now in etch with the dot meta. Okay. So, uh,

item dot meta. And, and you can say, it’s like item dot meta dot WP product price or whatever the ID

is. Okay. That will actually pull the product price and you can pull the product description and you can

pull the product quantity and you could like, we haven’t done anything, but you can do that. It works.

Okay. Um, but we will be building special handling, special processing for, for all of that stuff.

Okay. Um, let’s see. Uh, what was the original? Oh yeah, yeah. That was okay. That was, that answered

the original question. So it’ll half work. That’s your short, simple explanation. It’ll half work.

Uh, simple stuff will work. Complex stuff will not work. That’s where we’re at. Uh, okay. That’s good.

Let’s leave this up in case anybody has any other questions. How much time do we have? We’re one

minute over. All right. Two questions left. All right. Hashtag Q. Scroll it down. Okay.

How can I add selector in CSS? I managed to do it from ACSS, but not in etch root inth child, even last child

of type order minus one. Sean, what are we, what are we into here? I, I, I wanted to choose one last

question and you’ve got us in this situation right here. Okay. All right. We’re going to do it. We

promise to do it. Get out of here. We don’t need any of this. We don’t need any of this. Okay. We’re

back to a situation. So first of all, Oh my Lord, Sean, uh, I got a charge for this question. Okay.

So you have, you have, you have an element that has direct children and then those have

direct children as well.

Okay. All right. My Lord, my Lord, what are we doing? What are we even doing here? Can I do it

with the, no, we can’t do it with that. Um, let’s think of how we want to do this here. Um, let’s do a,

let’s do a flex div. Okay. We’ll just say a card and then the card’s going to have like three things in

it. Okay. Let’s put in, let’s put in three. We’ll just put in three paragraphs. Okay. Text,

text, text. Maybe that should do it. Now we’re going to need multiples of these cards. Okay.

Um, and then I’m going to, I’m just going to say my card and we’re going to say, uh,

uh, actually, no, we’re, we’re good. Yeah, that’s fine. We’re going to say my grid. Okay. Um,

no, we want to do the card. I got to have some visual separation, uh, background color of, uh,

base, ultra light, base, ultra light. Okay. Uh, and I duplicated those before I put the class on

them. So let’s just duplicate now. There we go. Okay. I can actually see what we’re doing now.

So he wants, he wants, okay. From the grid, he wants to select the even cards.

Oh, okay. Well, I, I, I think I see what you’re trying to do and I already see the error.

You’re trying to select even cards, but not the last one.

Or you’re trying to select even cards and make the last thing in them go to the top. So like

this should be at the top. And it’d be, and I’m saying this should be at the top because you’re

trying to do order minus one is what I’m gathering. Okay. So if I go to something like my grid, which I

have my columns on here, uh, and I also have my grid. So we’re just going to delete that because we

don’t need it. So here’s my grid. And we’ll say display this as a grid, grid, template, columns.

Okay. And we’ll say grid three, grid three. Okay. So that’s that. And then you want to select

anything in here. Um, and what did you say? You said, uh, anything in there that is even, right?

Okay. And what we’re going to do is we are going to do the border check first. Okay. Border five pixels,

solid red. And so now you see, I have grabbed the even things, but now you want to do,

you want to grab the things inside of there, um, that are, uh, in last child, right? Last child.

So there’s the last children of those things. So grab the last child and all of the even cards,

and you want to move it to the top. This should be at the top. This should be at the top. This should be

at the top. There you go. Now I wouldn’t structure it like this. Okay. If I’m doing nesting, I would select

all the even, cause I might want to do other things to the even that are a different rule from this.

So what I would do is nest the last child instruction, and I’d put the order minus one

inside of that, and that’s going to still work. But now I can do other things that I couldn’t do before

to the even ones, right? Um, that’s separate from this instruction right here. That’s the benefit of

nesting. And so you want to kind of keep this nesting context as flexible as possible.

But yeah, as you can see, this, this works just fine. So what exactly were you, uh, struggling

with? I should say, um, this last child, hold on. We just broke it by the way, doing something.

Um, five pixels, solid red.

Um, last child. Why are we breaking that? Why is, let me refresh. Let’s see. Let’s make sure it’s broken.

No, it’s not. It was just the rendering for a second. Okay. Um, oh, I was looking at an odd one.

Duh. Okay. Yeah. The odd ones, it’s not at the top. Uh, the even ones, it is at the top.

Okay. Let me go back to chat and see, did this answer the question? Like,

hmm. Hmm. Hmm. You got, you got 20 seconds to answer. Uh, whose, whose question was that? I don’t

even remember whose question that was, but did that answer the question? Is this, were you not able to

get this to work on the even cards? Cause it’s working. It’s for sure working. Okay.

All right. I do have to leave. Okay. I got a thumbs up. I don’t know. I guess that’s good.

When are we going to get to use media? Uh, you can already use media. You’ve been able to use media

for a while, my friends. Uh, let me add a container and let me add a, uh, image. Boom.

There’s an image right there. You can even go here and you can grab whatever image you want.

You can use the media. There’s the media right there. You can swap the media. We can use, let’s do,

let’s do, oh, let’s do a, uh, a wide one. No, that’s a tall one. Are these all tall? They’re all tall.

Oh, this one’s cool. Let’s use that one. So there you go. There’s media. And then if you’re like,

oh, I want that to be now, we are going to improve this situation where you’re going to essentially

opt to whether you want a figure tag or not a figure tag. And we’re going to make that show up

in the structure panel because we have a rule where we never create something that’s not in the structure

panel. But if you do want a figure, right, you can come here right now and you could say,

this is going to be my figure. And you can literally just change the tag to figure and you could drop

your image in there. Now your image is in a figure tag and that’s as easy as it gets. So you can have

it in a figure if you want. You can add a fig caption if you want. Um, like I could do text right

here and I could say, this is going to be my caption. And all I have to do is say fig caption.

And now it’s a fig caption. Okay. You could, you could do whatever you want. I could even do all of

that inside of the HTML if I wanted to. Right. I’m going to do it just like this. By the way,

let me show you like when you have access to the HTML, have you ever created, I mean, let’s say you

want to create a little simple little navigation. Okay. You know, in bricks, I’ve done this many,

many times where it’s like, I got to add a block and like change the tag. Okay. Add another block and

change the tag. Add another block and change the tag. I don’t know. Cause it’s like, you’re nesting all

these things. And it’s such a pain in the ass. Right. Look at this. Look at this. Look at this.

If I could type, it’d be, it’d be even easier. Okay. And then I just grab and I just go,

okay. There’s my simple little nav right here. Okay. Like it’s not just like, oh, let’s let, and look,

look, it’s all there. It’s all like, look at all these things I would have had to add manually.

Right. Just add another block, add another block. All right. Change the tag. Add another block.

Nope. Just write it out. And it even complete auto completes half the tags for you.

And here’s your navigation. Like, I don’t, it’s like, and you could even ask Grok. You could get

Grok, Grok, make me a little navigation, Grok. Here’s the HTML for your navigation, sir. Oh,

paste it in. Boom. There it is. Okay. Um, it’s the, the flexibility, the flexibility is tremendous.

Okay. Um, let’s see. Have you got any non-WordPress users to try etch? Example, Kevin,

Kevin Powell, its level of code control would be great tool for converting manual coders.

Uh, I do plan on it. Yes, I do plan on it. Um, do you create custom post types on a 3000 bucks

project? Absolutely. A hundred percent of the time. Um, let’s end on that. Let’s, let’s end on that

because I’ve gotten that objection a lot. Okay. Where people are like, I’m not making, I’m not

bothering with the custom post types and the custom fields. And like, they’re not paying me enough to

do that. Okay. Well, number one, you’re not, you’re, you’re like, you need to find clients who are,

can pay enough to have the project done correctly. All right. That would be, that would be number one,

but number two, and I think this is where practice comes in. Okay. Um, how much longer,

let’s say I need a services, I I’m going to do service pages, five service pages.

And so I’m going to create a CPT called services and I’m going to create maybe a five, six custom

fields. Not, I’m not going to custom field the whole thing, but I just need five or six custom fields

attached to that CPT. And in doing the CPT and in doing some of those custom fields,

I unlock tremendous scalability, tremendous flexibility. I now have the ability to do loops

and logic and all this other stuff. And we can add and remove services and the client can actually

manage that data very easily on the backend. Um, I get all those possibilities. I get all of that

flexibility and what was the cost. Do you think also when you’re, if you’re, if you’re measuring

time, because people are like, well, it’s slower, it’s slower, Kevin, to create the CPT and put those

posts in the CPT and then create the loops and that, well, well, hold on. Is it really, is it really

slower? I mean, you’ve watched me do this a million times on live streams, on every, on videos,

on everything else. How long does it really take me to make a CPT? How long does it take me? Okay.

By the way, if I was, if once etch can create CPTs, I mean, you could do it without even going to your

magic area, but even going to a magic area, even going to a magic area, here’s, here’s ACF right here.

Add new. What? Since somebody started a clock services, service, services. Okay. Advanced configuration,

URLs, front URL prefix, save changes. Oh my God. I made a CPT. Okay. Now I’m just adding the pages.

I would normally add. Right. And then I, okay, Kevin, I need to add a custom field. Great. All right.

Add field group. Okay. Services. All right. And we’re going to go to a text area service description.

Great. Come down here, assign them to services. Oh my God. This is taking so long. How could anybody

ever afford to do this? It’s so it’s easy. If you know what you’re doing, it’s easy. Okay. Add new service.

Let’s go service. Number one, the, the amount of scalability, flexibility, and, and, and just

professionalism in content management that I’m unlocking by doing this little extra step that

really takes no time and no skill and no nothing. It’s just, you practice it a few times and you’re,

it’s done deal. Okay. You, you know how to loop things. Okay. Here’s the custom field right here.

It has no cost. The cost is in not doing it. Okay. That’s why I ask what people need to understand.

There is a tremendous cost to not doing it this way. This is actual content management. If you build a

site with no content management, the cost of that in a year or two years is incalculable.

The cost to having all of your, um, service grids be statically produced because you can’t loop them

properly. You can’t really loop them effectively. You can’t template the stuff very easily. Okay.

Because you didn’t manage the content properly, that all has a tremendous cost. The time involved in

maintainability when things have to change. Oh, is the timer still running? You know, all these people

are like, well, if I started a clock, I bet I could, I bet I could get to point a faster than you.

Well, one, I doubt it, but two, two, you can’t stop the clock when we get to point a,

because websites don’t stop at point a, there’s always maintainability. There’s always iteration.

There’s always things that need to happen later. And you better fucking keep the clock running when

you have to do those things. And that’s what everybody wants to stop doing. They want to turn

off the clock and never turn on the clock again. Right? Cause when I go maintain a website, when people

are like, okay, you got to remove three services. We don’t do those anymore. And by the way,

we want a little refresh on our services cards. Okay. That stuff takes me 10 minutes and it takes

you three hours, but you don’t want to keep the clock running. Do you? Right? Nobody wants to

measure that time. You need to measure that time. That’s it’s all time. Okay. So one, it doesn’t take

that long. Two, it unlocks tremendous potential. Uh, and it’s, it’s just, it’s wrong to not do it this

way. I used to, I used to say, well, it’s kind of best to do it this way. Now I just say it’s,

it’s just wrong to not do this. If you’re not creating CPTs, you’re managing content wrong

in WordPress, point blank, period, end of story. We can probably end there. Um, it’s even easier if

you create a master CPT with all field types, export it, turn an AI agent on it and let it create an

import file for any CPTs in the future. Um, okay. Thank you, Curtis, for looking out for me. I know

I, sometimes I just have so much fun that we, I just, I just want to push, I want to push the envelope.

I want to push the time. Um, okay. We will be back in two weeks. Uh, don’t forget to hit like on the

stream. I, I think this was a good one. I think the questions were fantastic. We had a really good

variety of questions. We got to demo some stuff. We got to, I mean, it was, we were all over the

place and it was very fun. Thank you guys for showing up and, uh, I’ll be back very soon. Keep

an eye on etch last week had some very, very exciting updates. Uh, there’s even more coming down the pipe,

like really exciting stuff. Um, stuff that you have not seen happen before in other environments. Um,

things that you might not even have believed was possible. Okay. It is all coming and it’s actually

right around the corner. So keep an eye on it. We’ll be back very, very, very.