Welcome welcome welcome it is 2025 ready to start a brand new year let’s go ahead and say
hi in the chat when you arrive mark says i’m finna i’m finna cop this lighting setup
why am i why i feel like my headphones are really there we go let’s turn that down a little bit
all right yeah we do have a new lighting setup we have a new uh we have a new we have we the
audio should be should be slightly improved because i i i restructured everything got a brand
new desk restructured everything rebuilt everything from the ground up um we’re going to talk about all
that uh i got a new position for the microphone so it it does seem to help a bit and uh yeah
we’re gonna get into it we’re gonna get into it uh and we’re going to i’ll do a you know when i when i
showed the new lighting uh a bunch of creators actually said hey you know would love a breakdown
of of the whole situation you know uh so i’m gonna do that i’m gonna do a full breakdown we’re gonna
turn one light on at a time and just kind of see how you build up uh a lighting setup talk about some
of the fundamentals i guess and uh yeah now i i will be honest with you okay i i don’t sound great
recovering from the flu honestly thought i would be much better today than i actually am uh yesterday
was it yesterday as i can’t even keep track of the days anymore uh yesterday i think
yeah no it was the day before yesterday was like the worst day for sure like fever was the worst ever
i was like man this this sucks and then yesterday i was like oh okay all right i’m feeling good i i think
i’ll be great for tuesday for the live stream and woke up it’s like every day is like a brand new
symptom it’s like hey all right so i didn’t have any congestion zero zero congestion no congestion
the entire time like three four days of being sick no congestion whatsoever had a cough i was like ah
you know cough will be all right whatever had a cough i wake up today the worst possible thing for live
streaming is like oh here’s some congestion for you okay great fantastic so that’s where we are today
i didn’t sound like this yesterday um so yeah that’s it’s just that’s that’s what’s going on
all right um i don’t even know i don’t even know how to how to address this tyree i don’t know how to
address this okay um all right so here’s let me what did i even say the agenda was we are we are going to
do a a website breakdown it’s actually a website product company marketing kind of breakdown it’s a it’s a
it’s a thing that i purchased and i want to it’s in a very competitive niche and i wanted to look at it
as like a case study thing because it it shows in a lot of different ways how you can break into a market
how you can be different because this this could have gone a very traditional route and it would not have been
successful but because they the route that they took you know that’s we’re going to get into all those details
it’s very very very insightful and informative to take a look from a marketing angle at how other
products are doing things this is non-tech okay um it’s very very insightful so that’s going to be one
of the main segments i do want to say what is our plan for wdd live because if you remember
december i did a episode and i was like maybe this is the last one i don’t know we we kind of talked
through it so here’s what i decided we are going to continue a wdd live every other week okay because i was
trying to recapture my time okay and to ensure that we have plenty of time for the regular videos on the
channel as well as inner circle all that stuff right so every other week will be wdd live now
and i’m capping the hey siri set an alarm for 12 30 p.m um i’m capping
the streams at 90 minutes they will not go longer than 90 minutes okay so those are the two adjustments
so i’m capturing about 30 minutes extra sometimes more um per week in capping at 90 minutes and then a full
you know two hours saved by doing it every other week all right so that’s the plan that’s the schedule going
forwards so we’re not going to completely get rid of it we’re going to keep doing it but 90 minutes per episode
and every other week okay those are the changes
uh take some green tea with honey and lemon and get some boost i trust me i i’ve been i’ve been doing it all
i’ve been doing everything i’ve been doing everything i felt relatively good like it as far as the flu goes
i was never like down down you know i was i was up i was doing stuff i was fine uh it just sucked it just
sucked but today it was like hey here’s some congestion for you have fun on the live stream
uh which is not nice it’s not nice from the universe uh okay you say that now when a rant comes out around
84 minutes what you’re gonna do hey uh it’s just we have to be disciplined we have we have to be
disciplined all right uh let me pull up the yeah i gotta turn this off i just want to see the agenda
okay so new schedule details we talked about that let’s do the lighting breakdown so we can get that
out of the way and then we’re going to go right into the website product critique success analysis
uh and then we will do q and a all right so these lights you should know these lights have existed
the entire time i’ve had them in my possession the entire time the way my office was set up
they wouldn’t fit it wasn’t conducive to using them and in my old office same situation they just i
couldn’t get them to fit and so that’s when i originally went with those led panels and you
probably have seen the behind the scenes photo uh of the panels in action they’re the uh elgato key
light okay and they’re actually very convenient because they clip to your desk so there’s like a
giant clamp and then a pole and then the and then this big led light panel and i had three of them
and what you do for that setup is you simply choose which one you want the main one to be usually on one
of the sides uh and that one i needed three so when you when you use cheap lights we’ll call them cheap
you might you might need a little more to get the job they’re not very soft they’re they’re they’re
just i never really liked the look i never really and a lot of people do like the look and they’re like
hey what do you like and i’m like it’s not it’s not really that big of a deal um i never liked them
but they worked and they were convenient and they fit into my setup when i read when i got my new desk
which actually is smaller it’s a nicer desk but it’s smaller it’s deeper okay um and it just
i don’t know it it allows for more space on the side over here so i can fit a c-stand on the side in
the corner and it can actually hold this big light which i’ll take a photo of and i’ll post it
but we’ll do we’ll do the whole breakdown okay uh but i’ve had them the entire time you just have
to find a way to get if you if you want to set up like this you got to have the room for it and you
got to set up your desk and your office in such a way that you can get these things to fit properly
okay um all right so thank thank you brendan i i appreciate that i appreciate that uh hey what’s up
toby what’s up what’s up all right did you upgrade your camera as well it looks so much sharper and the
contrast is much better no uh lighting is essentially everything in fit i mean you need a good camera you need a
good lens but photographers will tell you lighting is pretty much everything like if you if you nail
lighting it’s good to go i do have one problem if you see the lamp back i’m dyslexic too so this is
even harder right there that lamp it’s flickering that’s a pain in the ass now the canon six i think
it’s the what are i six d six r r six r six r six mark two not 60 r six mark two has an anti flicker
setting i’m going to try that otherwise i got to get a different led light back there that doesn’t
flicker that one’s kind of annoying me um but what we’re going to do is we’re going to turn all these
off we’re going to break this down to all right i need channel let’s go uh we’re both on channel are
we both on no okay uh when you go to channel two i think that light is channel two back there
uh let me change the group real quick okay these remotes that are not they’re not fantastic
uh channel two there’s like a delay in them okay all right that one yes okay there’s that one back
there all right oh that’s interesting okay well that’s that’s going to be super unhelpful
um let’s go to channel one
yeah that’s that one okay but i’m not gonna be able to turn it back on okay that’s that’s really
annoying
maybe we won’t do i need to take the batteries out of this remote maybe maybe i can use two remotes
the the only downfall of these lights apparently is that when you’re trying to turn them on and off
the remote goes off as well which is dumb capital capital d for dumb all right let me put this remote
on channel a one what’s this one on okay this is on one b and i need i think
one a yeah one a should be that one good all right let’s put this remote
on b and channel two which is going to just nuke me but then i can change the
then i can change it back okay all right let’s get this down are you using a polarization filter that
might help with the reflection in the glasses that’s the only improvement i i’m waiting on a
polarizer a circular polarizer filter uh it comes later today i think actually
um yeah the reflection you see is not from the lights it’s from my computer screens
um so yeah there’s that all right let me adjust this temperature okay
yay all right this will work dual we go dual remotes okay hey we’re in the dark except for
i got one of those um light bars that goes on top of the monitor for that monitor back there
so it projects light behind the monitor and in front of the monitor to illuminate the desk
uh you can also control the color temperature on it so back here uh in lighting this is called
uh practical lighting right here it’s not um it’s not really it’s not has nothing to do with lighting
you it’s lighting the scene uh and it is practical because it looks real all right it’s not like a it’s
not like you took a light and just shined it in the background to like make make the background purple or
some shit um that would be like background lighting this is called practical lighting because it looks
like it belongs in the scene right and then of course we have the uh flickering issue on the the
desk lamp but i’m going to turn on the other practical light back there which is the lamp okay
there we go so this is just you know other light in the scene the next thing we’re going to do i don’t
remember which light is which uh we’ll see when we turn them on there we go okay we’re going to turn
that on next so the first light that you want to dial in is called the key light that’s your main light
usually that light’s at an angle that’s right here and it is a it’s a video light and it’s in a giant
soft box i think it’s a 47 inch soft box and it has a grid on the soft box and a grid is for controlling
light spillage so there’s a one challenge with lighting especially when you use a big light imagine a 47
light if you don’t control that light it’s going to go everywhere okay now the soft box helps direct it
into a certain kind of channel right but there’s still a lot of spillage and you get light of infecting the
entire scene essentially and you typically don’t want that because you see the practical lights back there
it would wash those out so if you if you spill way too much light back there the background will be bright
those lights will be overpowered essentially it won’t have a good look you still want the background
to be controllable on its own you have to control the key light better and so a grid does that a grid it’s
like um i don’t even know i don’t know it’s like egg crates i don’t know i don’t know how to describe it
uh but it goes on the front of the soft box and it really really really channels the light in
okay so this is the scene with just the key light okay so that’s light number one now light two back
here is on a stand you can’t see it it’s out of the frame this is like a rim light okay and so its job
is to create the separation from the background and it does that by lighting this side of the back of the
the person you me whoever okay and so we turn that one on that gets that effect right there okay so you
have the that’s that’s literally all it does is it just that now that one has barn doors on it okay so
there’s a big dish on the front well it’s not big it’s a seven inch dish on the front of that light
and then again it’s gonna fan that light out really wide it’s gonna kind of spray everything in this
direction and i don’t want it to do that i only want it to hit like right right right there on me
and nothing else don’t spill onto the background don’t spill onto my desk and on these monitors and
all of that stuff just i want like a beam of light right now you can use like what’s called a snoot
to do that or you can use barn doors barn doors are literally like so it’s four sides and you can move
each side independently to literally shape where the light is going okay so that one has the barn doors
on it that’s coming in right on that side right there and then we need a fill light okay now you’ll
see a lot of setups where you have two lights at 45 degree angles okay i think there’s a maybe a big
debate about this in like photography world i’ve never liked that and it never made sense to me i don’t like
competing angles with with the key lights okay or with key and fill so one is key and one is going to
be fill you need fill to fill in shadows you see that’s still a little dark right here uh i like
what’s called on axis fill which means your fill light is on the same axis as the camera the camera
is right here the fill light is right here okay it’s right above the camera and that’s a i think it
creates a cleaner look because if you put a fill over here even though its shadows are kind of washed
out it doesn’t it’s still perceptible and i think in my opinion right if you have an on axis fill
putting the fill on axis means it’s not going to create any shadows whatsoever it’s just going to
fill and that’s the whole purpose of fill is to just fill don’t create any additional shadows just fill
okay um and so i’ll turn the fill there you go that’s it’s very subtle see it’s very so you just
take uh it’s a little bit shadowy and it’s pop it’s just a little pop see bev would love this because
it’s just a pop she loves pop right so make it pop all right just a little bit of fill pop that fill in
all right so there you go there you go now now we’re done we got the we got the practicals we got the rim we
got the key we got the fill and that’s how you say now the fill is one of those elgato key light led
panels i just left one of them here and um because it’s and it’s literally on like five percent power
or like six percent power or something like that so yeah um this is and now let’s go over cost okay
cost of the setup this is not a super expensive setup actually so the lights are what are they go they’re
go docks i’ll um i’ll put a whole list together uh they’re go docks 60 w mark ii something something
something yeah by mark ii because they’re like by color
you want um the bowens mount so whenever you buy i i this is what i prefer whenever you buy lights
you want to get bowens mount lights because bowens mount is like one of the standard mounts for all
sorts of modifiers so when you’re buying modifiers um they’re all going to be like bowens mount or xyz
mount or whatever if you get bowens mount it’s going to be super compatible with all different sorts of
modifiers so like these soft boxes for example they just open in one pull like some soft boxes are a real
hassle these just you grab a handle and you go and the whole soft box is open done done deal right you pop it
on it’s very lightweight uh it’s fantastic the lights themselves i think are like a hundred dollars i don’t
know it’s somewhere around let me let me let me look let me look um it’s not it’s not expensive
go docks uh sl 60 2d sl 60 no 2 bi i think yeah 139 bucks or 169 bucks something in there i don’t know
i don’t know there’s a bunch of different listings um 169 bucks uh you would need two of them okay and
then you have the the soft boxes which i think were 80 to 100 each um and they come with the grid okay
they come with the grid they come with everything you need and uh that’s it that’s it that stupid
little desk lamp i think that stupid little desk lamp was like about the same price as one of these
uh godox sl 60s so yeah maybe you know do something different for that i don’t know
the danger is always over light keep it soft and subtle yes um
uh i don’t know that it’s too strong at the moment i don’t know that it’s too strong at the moment now
keep in mind i can’t post produce i can’t post produce live streams so when i take this into
final cut i actually um i created a whole like uh preset for myself essentially i can just drag it
on there but you can post process when i do actual videos when i do a live stream there’s no post
processing so you’re seeing raw out of the camera footage um unadulterated footage okay uh but that’s
the general setup it’s again not very expensive the the big expense here is going to be the camera and
the lens um the camera i don’t i don’t know off the top of my the camera lens combined together are
probably five thousand dollars like that’s that it now you don’t have to do that you don’t have to do
that um but i did it that’s what i do that’s the most expensive part um once that’s set up you just
leave it alone and it’s like i wanted a full streaming like i never want to touch it i never want to touch it
uh i actually bought two of them so i got two r6s one for photography and one for streaming i can leave
one just completely set up i never have to touch it uh at any time but if you have any questions
about the setup you have any quiet i’m going to post a list of all the things and uh yeah have at it and
i am waiting on a polarized filter we’ll see what that does for getting the screen glare out of the
the glasses all right let’s move on any questions on that let’s do a q a real quick let’s do a q a
uh if you have questions about that particular part we’re going to go on to the analysis of
this website i’m going to go ahead and screen share um let’s go ahead and close i’m going to get rid of
some of these okay i’ve got my i’ve got the site up ready to go the godox iphone app is better than
the remotes i use it with my okay good to know i need to i need to get that for sure i need to get that
this is on that that lamp back there is a phillips hue lamp uh and it has its own app
so if i had the godox app that would that would probably be better
imanari roll have you ever tried it no uh i don’t i don’t do imanari rolls uh i i don’t i don’t like the
uh i i it’s a i feel like it’s a gimmick i feel like it’s a gimmick technique i’m not a gimmick
technique person i’m not a gimmick technique person i also feel like it’s very low percentage especially
against anybody who knows what an imanari roll is like you know it’s i also was never i was never a
big leg lock guy okay i don’t um i don’t i don’t play with people’s legs all right i i handle the rest of
it where’s the record of css live selectors and selecting elements i have to rewatch that thing
it’s in the inner circle under css live and then uh you go to past events and it’ll be there i think i
also pinned it did you name the lens yeah the lens is let me look on amazon i’ve got like i’ve got like 12
lenses so i don’t remember off the top exactly which one that is uh but i will tell you let’s amazon is
not it’s not letting me open the orders tab okay let’s go lens
all right it is the am i under the right account that would be the first thing to check switch accounts
wrong account okay let’s go to orders let’s go to lens if i even got it from amazon i might have gotten it
from bnh
i think i got it from bnh um it’s the canon
uh but i remember off the top of my head it’s like an 18 to 35
2.8 l is something like that
um
okay
okay did that one did that one did that one godox is great price to quality ratio but it’s not as
reliable as recognized lighting brands uh yeah i mean i’ve i’ve had them for years and like
zero issues whatsoever so for me they’re very reliable i mean i don’t i but i don’t take them
on like professional shoots or anything like that so yeah i mean maybe if you’re maybe if you’re doing
like professional work you’re going out and it’s got to be durable you’re banging them around you’re
you’re you know taking them on expeditions and yeah they i don’t know how they’ll hold up there but
for a uh cushy streaming job they do great
okay
exactly exactly okay let’s go ahead and do this let’s get into this because i think this is gonna
be very valuable today actually uh this is gonna be fantastic and we have to be cognizant of our of
our time right uh i want to leave time for q a as well all right let’s go ahead and screen share
can we do that there we are all right so this is the site i i purchased this product i came across
this product like a month and a half ago and then i i don’t usually purchase products like this but i did
purchase this product and i wanted to do a breakdown of it because i feel like there’s a lot of things
that we can learn from this now there are some definite things that need to be improved there and
we’re going to talk about all of it what are they doing really well and in fact it’s the thing that
they did so well makes up for the things that they really don’t do well okay uh but we’re going to talk
about all of it because again this is the business that we’re in this is the stuff we need to be looking
at this is the stuff we need to be talking about and learning from and it helps us do our own work and
our own work with clients it helps in your consulting it helps with everything that you do so
get your notes out if you need to take notes this is going to be an important part of the uh of the
stream today now let’s do our typical no scroll test okay no scroll test what do we see rejuvia now
the logo itself not all that exciting not all that exciting but it works it’s not bad it’s not bad it has
very little personality but again it’s not bad like there are those logos that clearly detract
from what a company or brand or whatever is trying to do this is not one of those but it also doesn’t
really add anything in my estimation uh it is a sleep spray we can see this okay it says deep sleep is
now just a spray away we got some social proof meet rejuvia the first oral sleep spray that delivers
deeper faster all natural sleep i’m not a great sleeper i don’t and i and i wish i could sleep better
and so um something i wanted to try out now i will say the worst part of this site and the worst part
of this hero is this photo right here it’s this is not a good photo okay not a good photo um why is it
not a good photo well first of all it gives like um does anybody watch the tv series from it’s a great
series you got to get if you haven’t watched from this is a it’s just it’s really entertaining it’s
a it’s really well done i think it’s from the people who created lost um it’s great but the i don’t even
know what to call them the demons the walkers in from okay they have this crazy smile and it’s also kind
of maybe reminds you of the movie smile i haven’t seen the movie but i imagine that they they look like
this like smile movie let’s let’s look at what what do we get in here smile movie
yeah here you go it gives this kind of vibes doesn’t it like look at her look look at her right
here okay let’s just flip back like it’s pretty damn close that’s given it’s really given smile vibes
it’s also if you’re if you’re familiar with from and the walkers and from they smile like very eerily
and very big like this and um it’s just giving that vibe and we got to get rid of that it’s not good
also she’s looking away from what you really want the visitor to be focused on which is never
a good thing like they could flip this and instantly make it better but it still
is giving smile vibes uh yes smile three smile three sleep well uh yeah yes this is the worst part but
again they’re overcoming they’re overcoming these bad parts what else uh just from a design standpoint
like there’s way too much um line spacing in this in this heading uh a lot of people you know especially
beginners they don’t really understand the line spacing the line height issue but i’m just gonna
i’m just gonna show you like a quick way to improve that okay you you can see the clear difference like
it’s it’s just too much it’s too much and it almost because it matches the spacing here almost it makes it feel
like these are three like they’re separate things but it’s not separate things it’s one heading these aren’t
two separate headings why is the why is the spacing the same between this group remember the group
associated content group and then i would almost group these things together okay um or really group
these things together and then this thing is it’s a third thing by itself you want spacing between those
but suddenly it’s like this is like a subgroup and this is like a sub why it doesn’t it doesn’t look
good visually and it’s all because it’s not because of the gap spacing here or here or anywhere else it’s
the line spacing in the heading that is screwing it all up so this line height is something you really
have to pay attention to and in automatic css we actually use an intelligent line height calc and it
takes care of your line height you never have to worry about it ever again uh and you don’t have to set
it per heading level or per text size or anything like that uh but yeah you got to be careful on your line
heights gotta be careful on your line heights okay biggest thing that works for this brand so imagine
you are going to create a sleep supplement we’re going to call this a supplement it’s a supplement
brand in the supplement industry their niche is sleep supplements okay they’re not trying to do
general health or anything it is sleep it’s a supplement for sleep that is their industry that
is their niche okay um you you might think because almost every other sleep supplement is a pill tablet
capsule powder whatever you want to call it right that is the go-to and i think if they had done that
it would be far less exciting uh memorable you know whatever the so just take like hey we’re good we’re
going to break into the supplement market we’re going to do a sleep supplement and immediately most people
would be like ah there’s like a thousand of those so what are you guys going to do differently
to help us market this thing because imagine if we are the marketers we’re tasked with marketing a new
sleep supplement and they hand us a bottle of pill and it’s like really really that’s what we’re going
to do we’re going to do a bottle of pills like everybody else that’s going to be so difficult
to market see they changed one thing they changed the delivery method now of course yeah it’s like all
natural but i mean how many all natural sleep supplements are there a lot of them they okay like
we’re going to go to the ingredients in a minute we’re going to look at it but like that’s not the
that is not the differentiator the differentiator is literally the method of delivery of the supplement
so it is a they turn it into a spray and then they did a very good job objectively a very good job
designing the spray bottle okay so again this is where designers come in one you have to have a
marketing mind of okay we’re not going to do pills powders whatever we’re going to do a completely
completely like you know kind of novel delivery method for the product and then a designer comes
in and really does a good job let’s go down here of designing the actual bottle okay and then a
photographer has to come in and do a really good job of photographing the thing that the designer did a
really good job because imagine that this is just a shitty looking little spray bottle nobody’s gonna be
super in fact not only would people not be super interested in it it might feel a little sketch
it might feel a little sketchy like ah i don’t know if i want to take that and then imagine though that
it’s really well designed the bottle but a photographer comes in and takes some really shitty photos of it
and it’s oh here’s the spray bottle on white or here’s it laying down i don’t know like there’s a lot
of ways to do really bad photography of products but this is not this is presented really well if you know
anything about like angles like it’s taken at an up angle almost makes the spray bottle look like
very prominent and powerful it’s a quite a small little thing but i mean they’ve made it look like a
damn empire state building with the angle that this is taken at really good job really well done and what
have i talked about before on wdd live that like if you don’t have good photography and you don’t have
good design in your product it’s going to be a real problem that’s a real problem for getting the marketing
going okay and the sales going let’s scroll down again more good photography this this photo is good
this is a good photo this is a good photo this is not a good photo we’re back to the smile photo okay
uh but again it you could tell it is good photography it’s not bad photography the the it’s sharp the lighting
is there okay it’s just a different kind of lighting but it’s professionally lit uh and it’s it’s not stock
it’s look and it’s got the product in each shot good like this checks a lot of boxes it checks a lot of
boxes um they’ve got a comparison chart we’re going to get to once again good photography good photography
uh we’re going to talk about how they set up the offer that’s going to be important to talk there’s a lot
of good things to talk about here a lot of good things to talk about here um there’s the ingredients
for you right there so hops flour ginkgo biloba skull cap root blah blah blah blah blah okay but
anybody can put these things together um you know there’s more going on here than just a sleep
supplement they also have a calm spray right here they have calm drops all right there’s your sleep
soft gels right there that’s the typical kind of thing uh and and i mean look like you could just tell
which one is more exciting to you the standard sleep soft gels or this nice spray um then they got
faqs and and down here okay so let’s get into an analysis more of the copy we did the photos we did the
delivery method all of that let’s do the copy let’s do the offer now copy and offer first of all this
is a really strong social proof addition to the copy being able to say 150 000 plus happy customers
that’s always a a really good start to building that social proof deep sleep is now just a spray away
not a bad headline um maybe they could come up with a better one it i think it works it works uh meet
rejuvia the first oral sleep spray that delivers deeper faster all natural sleep okay notice that
what they’re what they are keying in on in their copy okay sleep spray sleep spray oral sleep spray
that’s important yeah we’re not like spraying our wrists and shit okay so they’re getting their
they’re you can always tell good copy because they didn’t need a lot of space or a lot of words
to key in on very important concepts so this is a very important concept first is another important
concept deeper faster all natural sleep okay so they know people want to sleep deeper they know people
want to fall asleep faster and then they have to key in on the all natural side of it so it’s not um
you know pharmaceuticals that you’re taking here okay they that’s a lot they keyed in on the name of
the product i mean they they’re doing a lot of work with two lines of text a lot of work with two lines
of text got to notice these things all right let’s scroll down uh they go back to a quote rejuvia is
everything you want a sleep product effective slave uh safe and 100 all natural now we don’t even know
who’s giving this quote okay but it’s still it it it just it this works on people um they also pair
it with social proof of like i guess you’re assuming that one of these brands published this quote okay
but they’re keying in again on social proof of look where we’ve been all right i didn’t even know
honestly this this is not accessible because i didn’t even know that this is a uh uh a slider okay
all right let’s keep going down finally get the sleep you deserve with rejuvia this is a um
it’s not a it’s not a bad headline it’s a it’s a what i would call a cheap headline okay get the xyz you
deserve you could say that about like almost any product on the market this is like a this is lazy
copywriting it’s not bad copywriting but it’s lazy copywriting uh the you deserve kind of thing
is just it’s kind of overused our innovative oral sleep spray combines 13 plus all natural science
back sleep ingredients this is starting to get a little bit like marketier for me okay um you know
the science back thing it’s not it’s not fucking groundbreaking okay everybody knows what melatonin
is we’ve known that for a long time you you threw some other ingredients in that’s fantastic whatever
um maybe it helps maybe it doesn’t and then this is actually not what i keyed in on when i bought the
product we’ll talk about that in a minute when we get to it um okay they got some icon stuff here great
this is just kind of a run of the mill it’s run of the mill what you would expect kind of copy
go back to social proof here with a slider look how they’re hitting on the 150 000 plus sleepers
sleepers and they didn’t say people like here is another good sign of like a decent to good
copywriter right you would see a lot of people say used by 150 000 people used by 150 000 customers
they took it up one notch by saying sleepers like hey you want to be in the sleepers group because
that’s not where you are right now is it okay um so they could have said people they could have said
customers they could have said something generic but they said sleepers which is more specific to
the product specificity typically makes copywriting better all right then they do a little how it works
thing all right use your sleep spray 15 to 20 minutes before bed blah blah blah spray under your tongue
uh okay it was very very simple um they do a comparison chart fall asleep faster sleep through the night
no prescription needed non-habit forming 100 all natural absorbs in 10 to 15 minutes now is the spray
thing the not is it just a novelty or does it have benefits in itself uh it does absorb faster so that is
a benefit it’s not just a novelty of like oh let’s make a spray and this goes to show you you know if you’re
going to make a sleep supplement and you’re and people care about falling asleep faster and maybe
not having to take the supplement way ahead of time um this higher absorption rate or faster absorption
rate does actually matter and makes the spray i guess objectively more beneficial all right we’re going to
come down here let’s just check this copy real quick i don’t like the fact that it says sleep spray
um but you know whatever your best night’s sleep is now just a spray away our potent blend assigns back to
all natural things this is where you’re actually choosing what you what you want okay notice that
they’re giving you package options i think this is this is great like it’s i always say like even if it’s
one you’re selling one thing right find a way to create different options at least like two to three
different options you don’t really want to go too far beyond that okay you got to be very smart in how you
do things if you’re going to go beyond that but give people two or three options there are people who
will always choose this option but there are absolutely people who will choose this option
there are absolutely people who will choose this option and then they’re giving additional options in that
you can purchase each of these one time or you can subscribe and you can save and you can choose
your delivery uh amounts your frequency that’s all good all of these things amount to more options for
the person to buy and this one especially you’re creating repeat customers automatically which is
very important if you are consulting with a brand like this these are the things you want to hit on
make sure they’re not just a lot of them will be very myopic they’ll just try to like hey we just want to sell
the sleep spray let’s just sell it okay and it’s good enough people will come back and buy it again no no no no no
let’s let’s give them more package options and let’s get them on a subscription if possible okay um here’s your
ingredients down here the how to use the shipping uh more more on the ingredients here um and then we have the faqs okay uh
uh which which one of these let’s see we are spray better than okay notice the first faq right off the bat
touches on why spray versus other things and it’s actually important for more reasons than just one
like it gives you the interesting method of delivery versus other products on the market but here it’s
actually showing you that there’s more utility in that which right away is like hey if you’re not using a
spray you’re not getting the best experience that you could get with sleep supplement so any other
supplement on the market that is not in a spray form instantly it’s like worse okay um it’s creating
that juxtaposition which is really important um is rudivis spray third-party tested uh how long does it
take to work what do they taste like okay um i don’t even know that the thing i keyed in on was on this page or if i saw it in
the ad because i actually came here from an ad and i remember in the ad the thing that really
i keyed in on i’ve taken melatonin supplements like i’m sure everybody has tried melatonin okay
i am very sensitive to melatonin in the sense that if i take it for two three days like builds up in my
system and then i just become very groggy and i just hate it i don’t i don’t like the way i feel on
melatonin after i’ve been on it for a while okay the ad keyed in on no after effects like no you will
not feel that you will not feel that on the sleep spray uh and you know they say it’s because the
other ingredients mixed with melatonin they’re not you’re you’re not needing a bunch of melatonin because
the other things are doing work also to help okay so i was like all right i’ll try it because i i like the
novelty of like the spray i want it to act quicker uh and i don’t want to feel like crap the next day
uh and it actually it seems to work just fine i haven’t gotten the melatonin grogginess that i get
on pure melatonin so it appears to do what it says to do but that’s the thing that i keyed in on that’s
the thing they need to add actually to this copy to this page in a bunch of different places right here
in the comparison chart okay like after effects or grogginess or whatever they need to they need to
add that in here uh in the faqs they need to add that in there’s a bunch of different places they
need to add that on because that was the thing that i personally keyed in on all right let’s go to get
rejuvia
man i’m like i’ve still got you know how like you exert yourself like you feel you start to feel better on in
the flu or covet or whatever you start to exert yourself a little bit and you’re like ah man
still feel like crap it’s where i’m at it’s where i’m at right now um all right this is just a uh
basically a replay of what we saw on the home page okay so it’s you know when you’re talking about like
i guess componentizing websites and things like that um notice how they’re this entire section right
here is essentially also their get rejuvia page okay so you’re limiting the amount of work but they are
adding more social proof in now we have photos of customers look they’ve got the product in their
hand look at that they got to be real reviews because these people are holding up the product
in their photo these are steps one you have to you have to put effort into doing this okay you got to
like this doesn’t just happen customers aren’t just like oh let me take a photo with the product and then
i’ll send it in and with my quote and then they can use it this is um prompted okay you it doesn’t mean
the reviews are fake it just means they have to put the effort in to getting this to happen but it
goes a really long way to helping sell the product when your customers like your customers your clients
are trying to constantly cut corners you have to try to not let them so you’ll say hey we need
better photography oh no no no it’s good enough right they’re trying to reduce the photo budget so
they’re going to go with a not great photographer that’s a deal breaker in in marketing bad photography
is a deal breaker okay um product design like designing the actual spray bottle they might try
to cut corners there you can’t let them hey don’t cut corners on that it’s going to be really hard to
market your thing and do your website if you cut corners on what the product actually looks like it’s
going to be really hard to do our job if you cut corners on the photography it’s going to be really
hard to do our job if you want to cut corners on the copywriting okay there’s these areas of the
website that you cannot afford to cut corners on hey you know what you really need to do you need to go
to extra lengths to get all of your customers to take a photo of themselves holding the product and send
that in so we can use that for the testimony uh we don’t want to do that’s too much work we don’t want to ask our
customers to do nope that’s it’s things that really really pay off don’t let your customers your
clients cut corners like this okay all right there’s another comparison chart right here look what they’re
comparing to gummies all right pills these are the these are the traditional typical methods of delivery
they’re trying to create that juxtaposition over and over and over again okay a lot more reviews and faqs
faqs got to be on every important page um they have a whole page dedicated to reviews
okay i i don’t like the way this page is done i think if you’re going to create a reviews page
literally make it like a wall of reviews don’t make them do the show more like they came here to see the
things don’t make them show more eight reviews at a time okay this should be like a wall of reviews
actually really like how i think base camp does it like this um oh gosh they have they have they have
redone things i haven’t seen this uh real world results this is what you want to do this kind of vibe
just a great wall of reviews i mean look at this it just goes for days and days and days this is what
a reviews page should do okay i love to sprinkle reviews everywhere you want to put that social
proof use it to divide content on page like use social proof everywhere but if you’re going to make
a reviews page you should make a reviews page this is a reviews page it’s just a you want to create the
sense of undeniable social proof okay i don’t like this design though i don’t like what they’ve done
with the design like i just i am not in alignment with this full page stuff going on these days where
everything like it takes up your entire it’s so overwhelming it’s like things are so big i’m not
zoomed in i’m not i i just i you know what i immediately did i went to my keyboard and hit command zero like
16 times thinking i was like way zoomed in and i’m not this is look at this i can’t even digest this this is
it’s too much it’s so big it’s so big so big i don’t i i i don’t like it i i like containment
i i’m sure this looks great on like a laptop or something but like you start to get on a bigger screen
so overwhelming like i want to zoom out i can’t even zoom out it’s actually not accessible because i can’t
look i’m zooming i’m it i’m it it doesn’t do anything it’s not impacted by the zoom whatsoever
that’s annoying base camp get your together this is annoying don’t go back to what you were doing
before don’t do this stuff okay all right um
i’m a dissenter on the presentation of base camp reviews hurts my head with busyness i i think it’s
because of the layout i think it’s because of that stupid full width layout it wasn’t like that
before it wasn’t like that before and you could do a wall of reviews without that was the layout is not
whatever they’ve done with the layout is not good okay all right all right all right um
i think that’s all i wanted to cover on this on this site um we have talked a lot okay if if you’re
going to create a product if you’re going to create a service if you are going to create a new brand if
you are helping your clients with any of these things you have to put a lot of focus on but how are we
doing this different how how is this different because it’s so easy to just be like a me too it’s a me
too product you don’t want to create me too products and me too services uh this is clearly very different
in many different ways okay whereas most and this is the unfortunate side of the work we do 90 of the
clients you work with are going to have me too businesses you’re okay i see you do xyz or you sell xyz
it looks really similar to all the other xyz on the market that puts you in a really tough spot how
the hell are you going to market this how are you going to talk about it how are you going to write
about it how are you going to photograph it because at the end of the day if the product isn’t different
there’s very little you can do there’s very little unless you’re going to do what i call non-fiction
marketing which is you’re just going to make up a bunch of you’re just going to make up fantasies
and stories and you’re you’re going to completely embellish everything and you’re essentially going
to lie you’re just going to be a fiction author you’re going to author a bunch of fiction because
you know and this is why marketers do this marketers know if i say the things everybody else is saying
and i show the same photos everybody else is showing and i do the same things everybody else is doing
it’s not going to work it’s going to get ignored okay well you got two options you can make a better
product that stands out and actually deserves to have it talked about in a different light and shown
in a different light or you can lie you can do fiction marketing and if you don’t want to be a fiction
marketer you have got to press your clients do not let them do run-of-the-mill
shit beg them change this up do something different what what can we do differently here with your
product with your service now a lot of web designers try to stay in their lane you get the pixel pushers
right they’re just like ah that’s not my business not my job i’m just here for the website i’m just here
to write the copy i’m just here to do whatever okay you’re not though put the consultant hat on push your
client to do something differently otherwise you’re going to be forced into fiction marketing
which you don’t want to be doing nobody wants to be living that life all right okay i think we’re good
on time we’re going to go into q and a q and a can be about anything doesn’t have to be about this
that we’re looking at here it can be across the board anything that you want to talk about
all right um the customer reviews with images are likely in exchange for a percent discount off future
orders yeah very possible very possible um people are busy they don’t want to help you with that sort
of thing typically uh i they’ll gladly help you with a review but it’s a lot of work to be like oh let me
take a photo of myself that’s going to be on the internet holding your product uh like yeah you might
have to give them something in exchange for that i i actually don’t think that that’s a problem um if
you’re not asking them to say fake things in their review like literally what you’re doing is kind of
paying them for the extra effort of taking a photo of themselves holding the product right that’s what
it’s in exchange for it’s not like hey i’ll give you free products if you just totally write a fake
review for us that would obviously not be good um but if you’re just kind of giving them a reward in
exchange for the extra effort of having to photograph themselves or video themselves like video reviews are
really beneficial but most people don’t want to be on video and they don’t want to take the time to do
it and there’s technical hurdles how do i get the video to you and all this other stuff give them
something in exchange for doing that extra work and that extra hassle that’s not a problem
uh let’s see okay
1.8 votes on trust pilot yeah i haven’t looked at it on trust pilot honestly um okay oh that’s why she
has her tongue like that yes uh yeah i was wondering that too if it’s a 3d generated visual and not a uh
photograph yeah i was on the fence between what it is really at the end of the day it doesn’t matter uh this i
think 100 is a photo right we’re talking about the one that was on the home page yeah i was thinking
that’s very likely a 3d rendering uh if it’s if it’s not it’s a highly doctored photo obviously right
uh this is fake for sure can see that um this obviously fake this starburst right here that’s going on
but at the end of the day it doesn’t matter it’s a it’s a high quality presentation of the product right
whereas imagine something very cheap looking in its place would not do the job would not do the job
and even if it’s a rendering like you have to put money into getting that done well so yeah like ai is
not really going to make this for you because it doesn’t know what your product looks like like this
is actually the bottle right so it’s it’s really well done that’s the point doesn’t matter whether
it’s a rendering or it’s an actual photo um color needs work in second image to match the site’s scheme
uh you’re talking about this image right here or that must be the image you’re talking about
um yeah i mean i guess it’s got more blues in it like this area it’s more bluey and there’s really
nothing else blue on the site i would also say i don’t i don’t like this contrast right here so you
have this color in the background and this color clash together those those do not look good together in this
area so yeah there’s some design things that can can be worked on and improved here for sure okay
there’s an image on the about us page that’s better same model but not so creepy uh let’s go to about us
this this is clearly a breakage in the card like this right what’s all this space right here that’s uh
clearly there’s a problem with their card design here um yeah see that’s a great photo that’s a great photo
here’s the owners i think it’s a mom and a son kind of situation here
and this this is the guy that i saw in the ad right so uh they’re not hiring like actors or anything
else in their in their ads at least there’s another it’s just this is you know it’s it’s well done now
again they they come in with the blue i know it’s it’s the sky right um i that would be nitpicky to me
to be like well this blue is not anywhere else in the i mean it is what it is we’re allowed to have
the sky in a photo okay all right though i think yeah i mean yes that’s a better photo what they’re
what they were obviously showing here is spraying under the tongue it’s just a really bad look it’s
just a really bad look um and it’s a very the eyes are creepy because nobody nobody you wouldn’t be doing
that while you’re taking the spray i would hope i would hope that’s just very very awkward
make sure you use hashtag q if you are going to ask questions they don’t get lost did you buy the
three pack no steve i didn’t buy the three pack i bought the one pack because i am risk averse and i
didn’t know if it i didn’t know if it would be an actual good product uh and so i was like i’ll buy more
if i need it i’m going to start with the uh the one pack any eta on the new frames you’ve shown
they’re all there they’re all they should all be there get frames dot io slash layouts
um they they should all be published if you’re talking about the ones i was talking about yeah i
mean there’s there’s hero atlanta image group atlanta content section zulu the content section whiskey
i don’t think there’s any that i showed beyond those those are all published and good to go
um how to optimize woocommerce for cash on delivery no idea never done cash on delivery
most businesses don’t want to do cash on delivery so i have no idea
uh let’s see any thoughts on simple discrete news ticker uh my client can self-serve via acf or
homepage announcements i did build one one time i would just use the if you have frames i would use
the frames carousel and you can auto play it and then you just loop uh essentially the news headlines
into it and it’s going to create a news ticker of sorts uh you can pause it on hover and things like
that that’s the route that i went when i did the the one that i needed to build why do we still call
social proof whatever just could be a total lie there’s no way to verify they’re trusted by over blah blah
blah blah yeah um trust is comes from a lot of different areas right um so one is they’re they’re
running ads uh now the reviews on the ads could be fake i guess right um you have to use your judgment
as a consumer you look them up in a bunch of different places and see okay where do i know they can’t fake
reviews let me go there and see if they have any reviews right but at the end of the day uh it’s
also a you know 49 product or whatever it was and it’s like you can just chance it buy one see if it
works and if it doesn’t work uh you can get a refund maybe they have a refund policy right i mean does it
matter right does it matter it’s all going to come out in the wash so eventually the product is either going
to succeed or die if it’s a good product it’s going to succeed um if you find that they’re lying about
their reviews if there’s some way you can verify that then you know you should point that out and
leave a review of your own and point that out or publish that somewhere or whatever um there’s always
a like i i so there’s two options you can beg like the government or something to protect you as a
consumer or you can just do due diligence and you can protect yourself and consumers can work together
to protect themselves those are your two options i tend to go the route of consumer due diligence do
your due diligence and then at the end of the day you can also um test it get a refund the only thing that
bothers me is if consume if companies are like 30 day money back guarantee and then you can never get
your money back right you can never you can never refund okay um and typically the way you’re going
to see that is and i i look deep in the reviews just to see if anybody is like they wouldn’t give me a
refund they wouldn’t do this they wouldn’t do that like then i i might stay away from the products right
um but it is what it is due diligence protect yourself as a consumer help other consumers uh by you know
leaving authentic reviews in places that like obviously if you submit a review to their website they can
moderate that but if you submit a review to a third party place that would be the way to go okay
um all right let’s see ai could create a product photo from the actual product photo i think jasper
used to let me do that by uploading the actual photo yeah i maybe i haven’t tried that that would be
interesting to see if it does that accurately i i know that ai has a lot of problems at least it used to
with words right so instead of it saying rejuvia it might it might say something different might replace
the j with a g or some nonsense and that right um it to me it looked like that wasn’t ai that it was
there was too many details about the bottle done correctly uh that it just seemed like that was
professionally done and not ai
is acss worth buying when using breakdance builder i’m interested but unsure of how impactful it would be
um it’s not going to be as impactful it’s i mean i wouldn’t the question i would have for you is why
are you using breakdance like what what is it about breakdance that appeals to you um breakdance doesn’t
have a class first workflow it’s it’s got a lot of issues over bricks why not just use bricks that would
be the question why not just use bricks now if you say oh i mean i started on breakdance and i’m just
waiting for etch okay that’s a good answer it’s a good answer right uh but why breakdance over bricks
would be my first question what if they split tested the images and decided with that image because it’s
quirky enough that people think why think why undertone and remember their product happened with my clients
before um if you can show me data then you can’t argue with data so they’re like kevin look we tested
three images this this this smile looking photo this from predator looking photo uh one in our split
test then i just feel like okay cool i mean that’s i can’t argue with that right but my guess is they have
not split tested that my guess is um that’s the photo somebody thought would be best there and that’s
the one that they went with and i think it would be greatly improved if they switched it out
um that’s just my assessment but if you have data that backs it up can’t argue with data
okay she should look at the cta i don’t know what that was in reference to i meant the inverted card frames
sorry for not clarifying oh um yes that that was not a frame that was actually not a frame let me go to
that real quick uh we can actually we should take a look at this just for shits and giggles as they say
this is coming to acss as an option and it’s again it’s i said it’s not something you’re going to use
very often unless you just love inverted radiuses but when you need it it’s going to save you a tremendous
amount of time it’s going to save you a tremendous amount of time um this is the inverted radius now
will i create some cards with inverted radius for frames yeah most likely do you want the exact ones
that i that i did um i maybe i can add those i wasn’t creating them as frames i was creating them as
an exploration of inverted radius and then it led me down the rabbit hole of frameworking it because it’s
such a pain in the ass and i was like never do i ever want to do this manually again in my future
uh so i need to framework this so i can just have it taken care of uh very easily so you can see right
here we’ll go in and just look at these attributes real quick um so four different attributes and i have
my inverted radius pretty much done so we have uh inverted radius one inverted radius uh two there’s a
a position and a slice for each one and uh that’s pretty much it so yeah i’ll do a detailed write
up and video for all this stuff but inverted raise radiuses are a done deal now going forwards acss is
going to handle them it’s going to make it super easy you can do this in about eight seconds um it’s
great it’s fantastic and i could create more of them in another eight seconds and this is stuff that would
it would take most people hours uh to do the inverted radius correctly okay let’s see
would you like to add more to build with acss like zendesk series uh yes we will be doing more for sure
it needs to be updated because there’s so much more we can do now in a series like that for example with
the card framework with the icon framework uh maybe i’ll choose something a design or an example with
inverted radius we can demo that okay uh there’s a lot of good stuff that’s come to acss since that
series that would be very helpful um breakdance is less aimed at developers bricks more complex it’s not more
complex actually uh that’s to me that’s a misnomer they essentially are the same thing okay breakdance
it okay let’s let’s go back to oxygen breakdance is a modern oxygen if you took the css class system
and hit it for no reason that’s what breakdance is um i i really don’t see any differences between
breakdance and oxygen except for breakdance was obviously rewritten in view and then they hid the
class system for no reason not for no reason i won’t say for no reason they hid it to make it easier
for beginners and they hid it because elementor doesn’t have a class system and they wanted to be like
elementor they wanted to be a better elementor that’s what they wanted to be right uh but it’s
essentially oxygen with it’s it’s oxygen with the class system hidden and a bunch of modals added for
the settings that’s what they did they were like let’s just let’s put everything in a modal and
let’s hide the class system that’s oxygen 5.0 um which is unfortunate very unfortunate now bricks
does everything okay the only other thing breakdance does that’s bad it’s objectively really bad really
awful and you shouldn’t get in the habit of doing this you shouldn’t you should you should object to this
but breakdance is a you know we have a class first builder we have like a um very like i don’t i yeah
let’s just say class first workflow um breakdance is a pre-built element first workflow they want you to
use all their pre-built elements that are done for you out of the box bad idea really really really bad
idea really headachy really hassley a lot of problems with uh with uh my brain does not work on the flu um
scalability and maintainability and i know there’s workarounds for it because they have this like i forgot
what their whole advanced system is for like overriding pre-built elements and stuff but man what an absolute
hassle headache uh just not a good not a good workflow you shouldn’t be using that workflow
um stay away from pre-built elements now bricks has pre-built elements as well
i turn them off okay learn how to do your job learn how to do your job learn how to build with divs
and blocks and basic elements okay you shouldn’t be using pre-built stuff in page builders a terrible
terrible terrible terrible idea um i mean you could keep sending me the two dollars ruben but i’m never
gonna leave breakdance alone especially when people ask about it i i leave it alone until people ask about
it and bring it up breakdance equals a style of street dance yeah it doesn’t the name doesn’t
help the name doesn’t help uh any rough time frame when etch will be available again what’s the state
of it at the moment uh state of it at the moment is it’s we’re already building stuff with it and it’s
it’s fantastic it’s coming along quite quickly uh but i don’t have an eta for when sales will be
available again but i will update people soon but if you want to if you want to go to i would encourage
you if you haven’t yet go to hwp.com and i mean we did uh update this a little bit you can go to view
change log and you can check out all of the latest stuff okay uh we’re gonna do a release next week
i believe will be the next one um but i mean there’s a lot of there’s a lot of stuff here a lot of stuff
that we’ve that we’ve done and it’s getting very fun very fun okay uh there’s some videos in the
edge community that i posted of me building stuff with it and it’s it’s very fun can can the inverted
radius i yes inverted rate radii i i i personally protest that that word you you’re never gonna catch me
saying radii or i i don’t even i don’t even know i’m gonna i’m gonna say radius and i’m gonna say
radiuses if i have to okay i’m not gonna be on the radii bandwagon anytime soon can they use for bento
grid layouts it can be used anywhere you need an uh an inverted radius okay um so people are like can i use
that in the in the hero can i use it it has to be a place where an inverted radius can work but then
the answer is yes so if whatever you’re doing with the design supports an inverted radius uh then yes
you can use it there for sure like it’s not you’re seeing it in a card it’s not just for cards and it’s
not part of the card framework it’s its own little mini framework in acss it can be deployed and used
anywhere but the design you’re trying to create has to be in uh inducive to yeah that would be the
right word my brain is about it’s already dumb but it’s it’s about 30 dumber when i’m sick with the flu
apparently i’m just not the words they’re there they’re floating it is hard to grab onto uh when sick
have any of you experienced websites that look blown up on pcs but well on macs using the same browser
would like to know the reason behind it typically not uh i wouldn’t say that’s common such as using
a grid area template to create fake connections between grid items no no you can’t use it for that
it uses pseudo elements it has to be uh well i mean i i don’t know i don’t know i mean it’s it’s trickery
what inverse radius is is tricking the eye to make you think there’s a radius there when there’s actually
not a radius there at all that’s what inverse so that’s why i say it goes back to what what is how
is the design done and then you can determine whether this trick fits into that design or not
because it is it’s a it’s a trick because there is no such thing as inverse radius in in css you this is
absolutely 100 an optical illusion that you’re looking at uh let’s see
would love to add hatch to practice and i don’t know what that means um thoughts on cloudways using
uh volter uh i i don’t i’ve never used cloudways i know a lot of people do i just i can’t comment on
it because i’ve never used it radii is correct i yeah i know i know there’s a lot of correct things
that i i can’t get on board with uh i really really like breakdance but support kevin uh ruben
will be full etch soon don’t worry don’t worry we’re working on him uh i styled the block but forgot
to create a class for it first is there a way to take all the styles and apply them to a class
there is an advanced themer i don’t think that there is in bricks maybe let’s try it let’s try it uh
let’s get out of here whoops that’s the front end uh let’s get out of here
and let’s go add new page okay can we copy styles from id i don’t i don’t ever do this because i don’t
ever make that mistake um just because i i mean i’ve made it many times in the past why i don’t make it
now because it’s it’s annoying to have to undo when you when you make it okay so let’s go background
is primary and let’s add some padding let’s go padding is m and let’s go let’s add some custom
css just in case color red okay so we just did a bunch of things by the way this is the new css first
workflow and bricks from acss uh notice that i don’t have to go digging for my css tab anymore and it’s
giant now which is nice when you’re writing custom css um all you have to do is go to first you need
the next version which you don’t have yet which you’ll have in just a couple days you go to options
bricks enhancements you can turn it on right here improve css editing and css first styling and bricks
okay that’ll get you that all right let’s go ahead and copy the styles copy styles right here okay uh and then
let’s go to new class and let’s see if we can paste the styles
paste styles uh allow it says it pasted the styles um let’s go out of here now can i remove the styles i
never do this i never do this workflow reset styles okay you can look at that still there uh got the css
got everything so yes the answer is yes you could copy from the id and you can paste it on your class
okay
uh i’m trying to get back to where i was in the chat okay in bricks i styled a block but forgot to create
okay we did that one graphic designers would feel more at home and breakdance versus bricks
um i don’t think they would i don’t i disagree i did but designers will feel more at home it doesn’t
first of all it doesn’t matter where they feel more at home that would be the first very important point
to get across if you don’t know what you’re doing you shouldn’t feel at home doing it right so they don’t
know web development they shouldn’t feel at home anywhere because they don’t know what they’re doing what they
should do is learn what they’re doing and then they’ll feel at home in any place that facilitates
doing that kind of work so like bricks i’ve always said like bricks you will feel at home if you know
what you’re doing in web design people that don’t know what they’re doing don’t feel at home in bricks
that’s not that is not a excuse or a reason to go somewhere else to go to a different let me go to
elementor because elementor makes me feel better about myself while i’m doing terrible work let me go to
divvy because divvy makes me feel better about myself makes me feel confident even though i’m not
it makes me feel that way so that’s the tool i should use well breakdance makes me feel better from
a design perspective even though i don’t know what i’m doing the whole point is you don’t know what you’re
doing so it doesn’t matter how you feel if you learn and then use a competent tool you will feel better and
guess what at that point you’re feeling better or i i feel like it’s a better fit that vibe whatever
that vibe is you’re trying to describe will be authentic and then the confidence you have in doing your work
will be real confidence and not fake confidence there’s a lot of elementor people who are very
confident about the web design work that they do not realizing that like that is it’s fake
confidence it’s i get there’s confidence in a tool then there’s confidence in your position
in life that you’ve chosen to do i’m going to be a web developer but i don’t really know anything about
web development i just know about elementor that’s not the situation we should be trying to create
right okay we’re trying to be professionals we’re trying to do professional work which means we should
know what we’re doing which means we should learn if we don’t already know and then we should use the
best tool for the job to facilitate the work we’re supposed to be doing or the workflow we’re supposed
to be using not the tool that just makes us feel good and there’s just too much of that right now and
it’s actually used as a marketing tool right um but web flow that’s why i love i really give web flow a lot of
props because they appeal to designers but they what they do is they educate those designers on how to
do actual web development and they didn’t give them a super dumbed down feels good interface to do their
work in they said yeah yeah we’re going to appeal to designers but we’re really what we’re going to do is
we’re going to appeal to designers who want to learn how to actually do this stuff that’s and we’re going to
give them a proper appropriate interface for doing their work that’s what web flow said that’s what
web flow bet on and that’s how web flow is winning and you can put there’s a lot of respect i have for
that i don’t have respect for oh we’re dumbing down the interface to make it easy and make make it make
it make it just a feel-good experience for whoever wants to come along and not know what the hell they’re
doing that’s not really that’s not a great position
how do you mask how to master css would you like to make a video on it oh well i mean you’re in luck
my friends you go to you go to the inner circle and um a powerful new series that we just started
kicked off in january you’re going to go down here to css live and you’re going to see there’s part
two is coming up on thursday january 16th instead of doing trainings instead of doing a course what
i’m doing is a series of live streams and every live stream has a theme of what we’re going to learn
this is part two of the same theme if i go to past right here you’re going to see css live selectors
and selecting elements so this was the theme of the first part of the series where and and again i’ve
said this many times you can go take css courses you can go do trainings okay most of them are going
to bore the out of you most of them are going to be completely irrelevant in the very early episodes
you’re going to get like you’re just about come on with it get on with it right um and the reason is
is because they try to teach you like the theory behind things and the very ultra ultra basics of things
and i just wanted to start the way i normally do just like with pb101 stuff that’s very practical
and very useful right off the bat and so when i was thinking about all right how would i teach css where
would i start i wouldn’t start with like what’s the class and what’s an id and what’s a this and what’s it
oh and let’s talk about the cascade let’s talk about i didn’t want to i just said hey look okay
you want to style some things with css well we can go over properties and values and all that stuff
all day long but you’re not going to do anything you’re not going to do a single thing in css if you
don’t know how to select things okay so you got to know what selectors are and then now we immediately
we get to talk about inspecting pages so you can inspect a page to figure out what a selector is
and then we talk about the id versus the class versus an element selector and then i immediately
got into specificity scoring like do you know how long it would take you in most courses to ever get
to the scoring model of specificity the fact that most people don’t even know that there’s a score
assigned or how it’s calculated we got to that in lesson number one so lesson number one of this live
stream series we’re already into that and that gives you immediate use because i’ll tell you
you can know what a class is you can know what an id is if you don’t know what selector scoring is
you can write a bunch of css and it doesn’t work and you don’t know why well immediately off the bat
i’ve already taken care of that for you okay you already know why it’s not working in fact not only do
you know how to fix it you know how to fix it with the least amount of added specificity where every
other absolute chump gorilla like i i it’s like it’s like gorilla tactics where you know
a gorilla would just come in and pound their fucking fists on things you know just destroy it right
that’s what people do with the important thing you know they put um exclamation mark important
ah my shit’s not working let’s importantize it that’s what they do that’s just like gorilla coming
in like boom boom boom boom you know king kong um you don’t want to do that you want to say oh this has
zero two zero specificity i’m just going to use zero two one specificity voila done right very very uh
surgical you can do that with just episode one of the css live stream now the whole point of it being live
is one it gives me a feel for where people are at because i can ask them questions and they can
respond in the live stream and two they get to participate with q a so we teach the concepts and
then we open it up and say hey what didn’t make sense what do you still not understand what dots are not
being connected and then you guys can ask those questions and then boom we take care of it right
right there in the live stream so i think the live stream series uh it’s actually my preferred method
of doing stuff like this now no more courses you know one-off trainings are good on the youtube channel
but if we’re going to have have people actually really go detailed and deep on learning a concept
or learning a thing like css i think a live stream series is the way to go so that’s what we’re doing
inside the inner circle right now um okay and you see this i capped it okay i think there would have
been like well over 300 people uh attending this live i gotta look at expanding my zoom i gotta look at
my zoom package all that because it caps at 100 uh which is unfortunate i think i’m gonna lift that
though i think i’m gonna lift that okay is there eta for the card framework and icon framework to come out
out of experimental apologies that have already been asked uh very very soon it will come out very soon
i don’t use the pre-built elements and breakdance love the workflow um there i don’t see any difference
between breakdance and bricks in terms of workflow um other than you’re either using the class system or
not using the class system and if you’re using the class system in breakdance all you’re doing is
you’re essentially saying i like breakdance you must like doing lots of extra clicks
you must like um inception of modals i i don’t want somebody’s gonna have to tell me use if you’re
using the same class first workflow how breakdance is better than bricks in any universe it just doesn’t
make sense to my brain i’ve used them both it’s not a situation where i’m like well i mean i just can’t
see how breakdance from the outside i i’ve used it i’ve used it and i don’t see how it would be a
better experience i also don’t see what advantages it would give you over bricks uh bricks is advanced
in far more categories than breakdance somebody’s just gonna have to in fact don’t explain it to me
demonstrate it just get on video and do side by side here’s me doing a card in breakdance here’s
me doing a card in bricks here’s why breakdance is better if it’s truly better show me show me why it’s
better uh breakdance has great shortcuts so does bricks bricks has shortcuts also
can we have a framework or help in managing lightbox for images and frames acss i’m doing
it by raw dogging css now but it’d be awesome to have that framework or help in managing lightbox for
images oh well i mean unfortunately that’s not like css um you’re you got some javascript going on there
typically um but i think i i think the bricks if you’re using like the gallery element or something
already has all that built in i believe okay yeah we’re coming up i got like we got a hard
stop in three minutes that alarm is about to go off and i’m telling you guys these things are not going
to go past 90 minutes anymore not in not in 2025 look look it’s i mean you can put money on it
i set syria has got me covered syria’s got me when this thing goes off it’s done it’s done we’re being
disciplined in 2025 my friends css part one was gold i i am glad to hear that uh if you haven’t
seen kevin’s training do yourself a favor and avail yourself to uh straight talk and real knowledge well
i appreciate that curtis um i learned it years ago in the 90s but i’m still learning new stuff man if you
learn css in the 90s uh depending on how big that gap is i mean it might as well be a completely
different language like it might as well be it’s a different universe now could you squeeze a ws form
and perf matter settings process in one of your videos like together like like using perf matters
to optimize that are you talking about like you want a ws form video and a separate perf matters video oh
uh okay never mind never mind i’ll i’ll reveal that soon
uh okay sorry if this is already asked but will the live be re-uploaded on youtube
after um well we’re on youtube right now oh you mean uploaded to the actual main channel
no i don’t think i’m gonna bother with that i think um what i’m doing is every other week
is reserving me time to just go back to my regular youtube videos
um the recordings of all the css live live streams are always available at all times you can see it right
it’s sitting right here this this is the replay right here later boom boom boom um how long was
that yeah an hour and 47 minutes of that that’s that is just a here’s the intro here’s all you need to
know about selecting things and we actually didn’t get into advanced selectors which is what part two is
for we’re gonna like in part two listen to me in part two you’re gonna be doing compound selectors has
selectors is selectors where so you’re gonna be doing things you would it would take till video 15
in most courses right you’re gonna be doing that right off the bat we’re not holding back but it’s
still a logical progression of it’s not getting too advanced too quick it’s like if you don’t know how to
select things properly you can’t do css so we got to start here and we got to go deep on selecting stuff
and then we’re gonna branch out from there it’s a very natural way to learn css
um i’ve been learning css since the 2000s still learning yeah that’s that’s that’s life for sure
okay alarm is going off 90 minutes we’re going to be disciplined in 2025 i won’t be back next week because
now we’re on a bi-weekly schedule so i will be back the tuesday after next uh same time though same day
all right 11 a.m eastern i love you guys thank you for the support look out for a acss update later
this week etch update next week a lot of fun stuff coming 2025 is going to rock and roll um and uh yeah
i hope to by the next time you see me i should be 100 okay thanks for attending
