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Understanding & Leveraging SEO “Trust Tiers” to Snowball Organic Traffic

This is a premium training for Inner Circle members only.

More about this video

What you’ll learn in this training:

  • How to find any website’s natural trust tier
  • How to map a site’s trust tier to the keywords it can naturally rank for quickly and without any tricks or gimmicks
  • How to use trust tiers to build out an entire SEO content game plan for any website
  • How to build a solid foundation of content at lower tiers
  • How to earn your way into higher tiers and snowball your traffic
  • Insights on rank tracking
  • Insights on content production

Video Transcript

In today’s training, I’m going to teach you a simple but powerful SEO methodology that is going to empower you to do SEO for any website, regardless of that website’s current status. It could be a brand new website that you’re tasked with growing from scratch or you could walk into an existing project that already has really good SEO results. And your task is to take those SEO results and build on them and take that site to the next level, which can be quite intimidating. But either way, this methodology that I’m going to teach you today is going to give you the knowledge and the tools to do SEO effectively and quickly, regardless of the project. So let’s go ahead and get into it. I’m going to share the screen. Let’s open our presentation here. This is understanding and leveraging SEO. Trust tiers to snowball organic traffic. And this truly does create the situation where things start out slow.

They start to rapidly grow. And then over time, you really start to get exponential growth. And I’m going to show you exactly how that happens as well. So it would be nice. This is kind of our intro here. We got to talk about some context. It would be nice if Google would just recognize and reward great content. This isn’t how SEO works in the real world. We think it is. We wish it was. It’s just like, why can’t I get a great keyword? Write really great content and rank for it and get the traffic. If I create the best content, shouldn’t I get rewarded with the traffic? That’s how we all think about SEO. And it’s kind of build that way as well.

Like Google is always saying, hey, just create great content. Just create great content. But this is not how SEO works in the real world. A website, any website, has to prove to Google that it is worthy of being showered with free traffic. After all, Google’s product is search results. Right? They have an ads product and they have an organic product. They’re organic product to search results. And so they’re not just going to put any website there. They’re only going to put websites in that top 10 that they trust. All right? And so we have to understand the trust tiers and we have to try to gain Google’s trust. So this training is going to teach you how to calculate the level of trust that Google has in any given website.

And it’s going to provide a formula for taking advantage of each tier of trust. We’re actually going to be using data. So there’s really no guesswork involved. So as you move a website through each tier of trust, you’re going to effectively snowball that website’s organic traffic. And the tier based targeting is going to save you a lot of wasted time, money, and frustration because you won’t be writing articles that have no hope of ranking. We’re going to talk about later in this training, the conventional approach to keyword targeting and content production and how that differs dramatically from the tier based strategy that we’re going to teach today. So best of all, this is the most sound method of generating rankings and organic traffic. There are no tricks or gimmicks and there’s precisely zero risk of penalty. That is very important. So you’re not learning an SEO technique in this training that is based on tricks and gimmicks. You’re not learning a technique that is going to end up penalizing your website at some point.

This is the most sound methodology for SEO. So let’s talk about the actual technique. There’s only three steps to this technique. Step one is to find your website’s current tier so you can create an effective game plan. Step two is to strengthen the foundation by creating any necessary content at lower tiers and using internal linking liberally. Step three is to unlock new higher tiers and diversify your outreach. Now what we’re going to do is we’re going to spend time going through each step in detail. So step number one, find your website’s current tier and when I say current tier, I’m basically talking about a trust tier. We’re talking about Google Trust tiers. And this is pretty much the same on Bing and other search engines as well, but of course Google still has the lion’s share of the market. So we’re using Google, but it’s really search engines in general. There are roughly 18 trust tiers and you can think of these tiers like levels in a video game.

You have to beat one level before moving to the next level. Each tier corresponds to the amount of traffic Google will send your website naturally. This is very important. I’m saying that this is the amount of traffic Google will send to your website naturally. That means without the use of backlinks, without the use of tricks and other SEO gimmicks, just let me write an article, let me publish it. Is Google going to put me in the top 10 quickly and naturally without any additional work? Yes or no. That’s what you’re going to be able to find out here. Because Google is not going to send your website more traffic than your current tier until you’ve done the work to unlock the next tier. Now there is a little caveat here. Sometimes there are outliers, right? Google will award a page with traffic that’s well above the site’s current natural tier. Nobody’s disputing this.

Just know that this type of traffic is more unstable and is more likely to disappear randomly at any point. Anybody who’s done SEO for a long time knows this. Sometimes you’ll have an article that breaks into the top 10 and it’s a high volume article and it produces a lot of really good organic traffic. But then suddenly all that traffic goes away. Google stops ranking you for that term. There’s a volatility in SEO when you use the conventional method. Whereas if you’re using the tier based method, there’s not going to be a lot of volatility. This is the outlier. Sometimes a page will rank for a high volume term. It’ll bring you a lot of traffic. But that traffic can just go away overnight. Whereas the tier based strategy, when you’re ranking for articles that are in your natural tier, there isn’t going to be any volatility.

You are not going to experience these drops in rankings and traffic that you experience with a more traditional SEO approach. If you know how much traffic Google is likely to send you or comfortable sending you, we could say, then you also know which keywords you’re likely to rank for naturally based on their search volume. Of course this is assuming that you’re creating good content. We have to find your website’s traffic potential. Once we find your website’s traffic potential, we can then choose keywords more effectively and we can create a sound SEO game plan that’s going to produce faster, long lasting results. The good part about this is that it works regardless of what tier a website is currently at. If you’re new to SEO, you’re probably going to be working on lower tier sites. If you don’t have a lot of experience, the likelihood that a client with really good SEO already is going to hire you and bring you in. You’re probably going to be working on lower tier sites. You’re probably going to be building foundations.

You’re probably going to be starting from scratch in a lot of cases. That’s okay. You’re going to be doing a lot of the same types of things at the lower tiers. The strategy is still really important. It’s important for you to understand. There are cases where you get hired by a client who has a hired tier site. When that happens, it can be overwhelming sometimes. It can be intimidating sometimes because you certainly don’t want to hurt that site’s current progress. You don’t want things to go backwards, but you also don’t want to be in a situation where you’re hired to come in and take this site to the next level and you’re actually struggling to get it to do anything. You don’t want to go backwards and you also don’t want to be stagnant. You want to know exactly what needs to happen in order to take that website to the next level.

That’s what this training is going to empower you to do. Like I said in the beginning, it doesn’t matter if you’re starting from scratch or you’re coming into an existing project that already has a really solid foundation and a base. You’re going to know exactly what to do if you follow this tier based strategy. Let’s talk about how you can find a website’s current tier. Basically it’s a calculation of the average daily organic traffic over the last 90 to 180 days. Now 90 to 180 days is kind of a large range. It’s kind of a large range. It’s somewhat what you’re comfortable with. If you do it over 180 days, what I would do a lot of times is look at the trends for that website. 90 may not be a good metric if there’s a lot of seasonality in the client’s traffic. This will happen a lot of times with local service-based businesses that are in an industry that is very seasonal.

Take lawn care for example. If you’re coming onto this project in the winter months and you look at the last 90 days and nobody wants lawn care and nobody’s really searching for lawn care and you’re not generating a lot of lawn care based traffic over the last 90 days, this may not be a good way to average it out. In that case, you’re probably going to want to say, okay, let’s take a look at the last 180 days or you can even take a look at the most recent glimpse of their in-season traffic. Given you ranges, there’s really no science to this that applies to every single website and across every single industry. You are going to have to use your brain a little bit when you’re coming into a project and say, okay, I need to look at relevant daily organic traffic, not just a chunk of time that’s randomly chosen, that’s basically what I’m saying. It is important that you only isolate organic traffic and make sure the average is a daily average. The next day here would be to you pull up the traffic reports and you don’t isolate it to organic traffic from Google as the source as an example.

You take these sites total traffic, which could be coming from a bunch of other sites, like referring sites, it could be offline traffic, it could be brand query traffic. You’re taking all of these different channels that are not Google and you’re calculating a daily average based on this. That would be a huge mistake. Don’t do that. Make sure when you’re pulling up the analytics that you actually isolate down to the channel of Google organic traffic and then make sure that you’re pulling a daily average. The monthly average is not going to be helpful for this scenario. You’re not going to find, you’re not going to identify the appropriate tier. You need to make sure that it is a daily average. Here’s the Google stats from automatic Relatively new domain, hardly any SEO effort put into it at this point. We may not even do a bunch of SEO related stuff. Honestly, I don’t even know what the SEO potential of this site is, the kind of articles that we would produce.

I haven’t even really done a lot of research around it yet. I did want to use it just as an example because I have the metrics for it. You can see that the source is Google right there next to automatic It says sources Google have isolated down to Google traffic. I’m looking at the unique visitors, which is 4,600 visitors. This is over the last 90 days. You can see up in the right hand corner there that it is the 4th of January to the 4th of April. 4,600 visitors were sent to this site from Google across the most recent 90-day period. What does that mean? Well, that’s an average of 51 visitors per day. That’s my daily average. So 4,600 unique visitors across 90 days is an average of 51 visitors per day. This domain is a tier 4 domain as it stands right now, 50 to 100 visitors. That’s how much traffic Google trusts my site with.

I’m going to show you all of the tiers here shortly so that you can get a better glimpse and context and all of that good stuff. The key here, this is the key. That’s why I put a red box around it. So pay attention. The key here is that your daily traffic average corresponds to monthly search volume when you’re doing keyword research. So the keyword has a traffic potential of 5,000 visitors a month. The question is, is Google likely to rank my site for that term? Even if I produce really, really, really good content, it’s unlikely. It’s highly unlikely. I’m in tier 4. I’m targeting a term that’s in tier 13. It’s way above my pay grade. And Google knows this.

And Google’s unlikely to rank me for that term, even if I produce really, really good content. Now can I use other tricks to get ranked for that tier 13 term anyway? What do you think? What do you think? Can I use other tricks to do it? Maybe? Maybe not. But maybe. It’s possible. For example, I can acquire backlinks to that article and try to boost it. But now there are other things besides backlinks. And when I talk about backlink acquisition, I’m talking about unnatural backlink acquisition. You can acquire backlinks naturally, which is a very good thing. But you can also acquire backlinks unnaturally. You can pay for backlinks.

You can solicit backlinks. All of this is unnatural. All right? We talked about, we’re trying to stick with natural stuff. The backlink acquisition isn’t a natural ranking method. And if the manually acquired backlinks go away, so if you solicit backlinks or you buy backlinks, a lot of times those backlinks do go away. And when they do go away, so will the rankings in traffic. So you’ve done this extra work, and sometimes extra money, to buy backlinks or solicit backlinks, you’ve got to boost in rankings, you’ve got to boost in traffic. But then those backlinks go away. And the work goes away. Sorry, the results go away. You can’t get the work back. You can’t get the time back.

You can’t get the money back. But the results win away. You don’t have those anymore. Again, let me reiterate. The goal of this philosophy and strategy is to create natural rankings and growth. No tricks or other efforts required. We want to build the strongest possible site with the least amount of money and effort. Backlinks are expensive and are hard to acquire. If I want to rank naturally and quickly, then my best bet is to target keywords that have a search volume of 50 to 100 visitors per month. That’s because we’re dealing with a tier 3 site, tier 4 or whatever it was. All right, we’ll look at the table in just a minute. But 50 to 100 visitors per month is where I want to be at. Here’s another note. And it’s got a red box around it, which means it must be important.

So pay attention to it. Here’s daily organic traffic provides a ballpark estimate for what a site’s natural tier is. You still need to confirm the site’s natural tier. So like I said, there’s some science to this. There’s some art to this. You’ve got to use your brain and you’ve got to verify things. You can confirm your natural tier by publishing a quality article targeting a tier level term. That means if your site is tier 3, you target a tier 3 term. Or if it’s size tier 4, you target a tier 4 term. So you target a tier level term. And then you see whether or not Google ranks you in the top 10 quickly without any additional work. And when I say ranks you in the top 10 quickly, sometimes this is the next day. Sometimes this is the next week. Usually it’s within two weeks.

If it’s not within two weeks, then you may have a problem on your hands. That may not be the site’s natural tier. Like it says here, if Google ranks you in the top 10 naturally, you’ve conquered that tier. If not, you need to drop down a tier and try again. You can also try the next tier up. So let’s say you publish an article, you’re a tier, you’ve determined the site as a tier 3 site, you publish tier 3 content, it ranks in the top 10 in a few days. Okay. Well, let’s try the tier above that. And let’s see if the same thing happens. Because if the same thing happens, we can do the next one. We can try the next tier. We’re trying to figure out exactly what the natural tier is. The metrics of daily average organic traffic corresponding to a tier, that’s a ballpark.

It gets you close to the target. You’ve got to identify what the target actually is through real world efforts and real world results. If a site is in tier 1 or 2 and you basically have no trust in the eyes of Google, you’re going to want to use the KGR golden ratio technique that’s in my other training to build momentum and trust quickly. You can use KGR at all tiers, but it’s critically important at lower tiers. Just keep that in mind. Also, it’s critical that you still select keywords wisely. You still need to understand the concepts of keyword intent, commercial relevance and intent matching. So watch my other foundational SEO trainings. Those are still extremely important. It’s important for you to understand how keywords work, how keywords selection works, why you’re choosing the keywords that you’re choosing, how to compare keywords, how to group keywords and cluster keywords, things like that.

All of that is still very important. Go watch those other trainings. Make sure you have a solid understanding of what you’re doing here with SEO, what we’re all doing here with SEO. This gives you the framework for building out an entire SEO strategy that’s going to work quickly and it’s going to build over time and it’s going to eventually snowball. It’s never going to get penalized and you don’t need any other tricks or gimmicks and you don’t need a lot of complication involved. All right. Now we’re on to step number two. Step number two is strengthen the foundation by creating any necessary content at lower tiers and using internal linking liberally. If you’re starting out at a lower tier or from scratch, then you’ll naturally be creating lower tier content. You’re all good in that case.

You’re naturally going to be creating the basement, the foundation of this project. If you have tiers below your current tier though, then you need to pay attention to this section. This will happen often when doing client work or starting SEO on an existing project. Here are the tiers. This is the first time you get to look at the tiers. I’ll probably post a screenshot of this or whatever so you guys can have a handy little reference. These are the tiers. You can see there are 18 tiers. Each tier matches up with your site’s average daily organic traffic and these traffic ranges also correspond to monthly search volume when choosing keywords. If you have a site that is in the 50 to 100, that is tier four. I might have said tier three earlier. It’s tier four.

If you’re 50 to 100, average daily organic visitors from Google. It goes all the way up to tier 18. This is a look at the tiers. Let’s go to the next one. Let’s take a look at example, tier five, using the context of this step two that we’re on here. If your site is naturally at a tier five, that’s, you’ve determined that not just by daily average but by actual content results on the site, you’ve verified that tier five is the site’s natural tier. Then you need to audit these sites existing content and make sure that there’s a solid foundation of content that’s targeting tier one, tier two, tier three, and tier four terms. This is very important. You cannot just work upwards. The reason a site might be at tier five or a reason a site can be at tier five without doing the tier one, two, three, and four content is because they could be using tricks, gimmicks, and other things.

They could have been doing a lot of backlink acquisition. They could have been doing a lot of guest blogging. They could be doing a lot of things that boost their tier but without the work of the foundation below it. It’s important that you come in and establish the foundation because if those guest blog posts go away, if those backlinks disappear, the site progress, they’re going to be a lot of things. If you’re a guest, you’re going to lose rankings, you’re going to lose traffic, and that’s going to be on you because you’re the one that’s now managing the site and managing the project. Your job as an SEO who wants to build this solid foundation to go in and actually make sure the foundation exists. In some cases, it may exist. It may and it may exist to certain degrees. It may be a little bit there.

Maybe there’s some tier four content. Maybe there’s some tier three, but there’s really no tier one, tier two. Maybe they skipped that completely. So you want to go in and add a little tier one, tier two content. You want to make sure that these other tiers are built up a bit. Then you can start looking at, well, we’ll get there when we go to step three, getting to the next tiers. Every time you publish new content at a lower tier, make sure you internally link to as many other relevant pieces of content as possible, both above and below your new article. If you’re working from scratch, this is not going to be possible because there won’t be any other content available to link to. If you’re coming into a project that already has existing tier based rankings, then you’re going to want to make sure when you publish new content at a lower tier, find upper tier content to link to. Then you can also link to lower tiers as well.

That’s okay too. You also want to audit the existing site content and find old articles that can link to your new article. These, add these internal links immediately after you publish the new article. This is very, very important. It’s a step that so many people forget or just don’t even think to do. For some reason, people think that, okay, I made new content which can internally link to other stuff, but it’s like, why can’t I do retroactive internal linking? I should have been able to go back to other articles that talk about topics related to this new article and create internal links in those old articles to this new article. That is really going to help Google be able to crawl your site completely understand the context of the site. Let’s talk about how to do that real quick. You can use the search operator, site, colon, and then the domain. You add a keyword to find relevant content that was previously published on the domain.

Edit these and create internal links to the new content. If you need any help with that, let me know. In fact, let’s just dive out of here real quick and let’s go to Google. You can see this. We could use a site like, let’s look at roof claim as an example. Let me go to, because we do this a lot, where, okay, so types of roofs in Florida, let’s say we just published this one. What are the most common types of roofs in Florida? What I can do is go to Google and I can go site roof, just like that. It’s basically going to search roof using Google. Then I can type in Florida. It’s only going to show me stuff and it’s showing me the state of Florida, the service area page, most common types of roofs in Florida, which is the article we were just looking at, investment roofing, roofers, roofers in Lakeland, roof repair in place. This one’s hyper local, so it’s a little bit, yeah, it’s finding a lot of old content as well.

This one is a little bit tougher because it’s hyper local. There’s your roof leak and heavy rain, all right? What we need to do is go to Google site roof and we’ll do roof leak. All right, there you go. The first one is this homeowner’s insurance cover roof leaks. I can open this. This one talks about roof leaks. This is an older article that talks about roof leaks. This new article also talks about roof leaks. They are related to each other. All I have to do is edit this old article and find a good spot in here where I can link to this new article, does your roof leak and heavy rain. Then I come back and I see, let’s see, here’s a roof leak repair. If perhaps there’s an area on that page where I could link to this, I definitely need to make sure this is what’s called a money page because it’s a service page roof leak repair.

I need to make sure that my roof leak articles all link, which this one should all link to the money pages as well, which we’re going to talk about in just a minute. Let’s see if there’s any repair or replace your roof. Here’s how to decide and it’s, look, there’s a mention of leaks in here. That can be an opportunity to link to this new article that talks about leaks. You’re finding related old articles that you can go edit and insert internal links to new articles. This is really, really, really powerful. Let’s go back to the presentation. You should internally link from your articles to your money pages so you can boost those as well. We just talked about that. Service money pages are any page that’s the goal of that page is to generate leads and business, right? So service thinks service pages or product pages if you’re dealing with like e-commerce, right?

You want to make sure that your articles, if you’re, we just saw, right, we have a money page roof repair, roof leak repair. We have an article about roof leaks. You should mention, hey, we do roof leak repair and then link to the money page in that. As you create more content on this website and more articles, you’re going to have more and more and more internal links going to your money pages, not just to other articles. That’s very critical because we’re trying to rank those money pages too, right? We want roof leak repair to rank. We want roof repair to rank. We want roof replacement to rank. So the more articles that we can write that reference these money pages and link to them, the better chances those money pages are going to rank as well. So internal linking is extremely important. Three solid and relevant internal links can be as beneficial as one backlink. Now, that’s assuming that the articles that you’re using to internally link from already rank and have traffic, right?

If an article has zero rankings and zero traffic and you link to another article, it’s not going to help that other article. But if you have an article that’s ranking and bringing in traffic and perhaps starting to grow its own backlink profile naturally, I’m not going to get into how all of that works. But any pages that rank on Google have the ability to bring in backlinks naturally. Other people find them and link to them. That’s basically the gist of it. So anytime you have pages or articles that are working well and then you internally link to other articles from that article or page, you’re going to actually boost the stuff that you’re linking to. So just keep that in mind. If something is zero and you link, it’s going to have zero benefit. But if something is three star, four star, five star, article where it’s like, hey, it’s going to depend on search volume and all that stuff and its own backlink profile.

But it’s really going to help other content. It’s not going to help other content if you don’t do the internal linking. The internal linking is absolutely critical. And it’s not going to help as much as a backlink would, but you have control over internal linking. You don’t have control over backlink acquisition, natural backlink acquisition. That’s a very important distinction. So you have control over internal linking, you got to use it. You got to use it. You got to use it liberally. Lastly, you can notify Google of the newly published article through Google search console. It’ll often get crawled and indexed faster when you do this. Let’s go ahead and if you guys don’t know how to do that, Google search console. So here is, let’s look at automatic.css for a second. So we’ll just use this latest article, this tailwind, WordPress page builders article.

We’re going to go into Google search console and I don’t even know. Let’s see. Well, I’m just going to go to my digital gravy. Let’s. Oh gosh. All right. Come on now. Am I the right one? I’ve got so many profiles. It’s ridiculous. Uh, digital gravy. Is this one verified? Hello? All right. All right.

This is not verified on here either. All right. Well, anyway, here’s So we can go to, well, you can do it up here right when you get to the main page. So it’s going to tell you that this is already indexed, but I think the buttons are in the same spot. So you paste the new link. This is your new article. You paste it up here in the search box. You hit enter and it’s going to retrieve the thing from Google. It says URL is on Google. A lot of times with this, we’ll say when you publish new content, it’ll say URL is not on Google. And you’re going to see this same exact button that says request indexing, right? You’re going to hit that button and that’s going to put you in the queue for that new page getting crawled.

If you don’t do this, you have to rely on Google’s natural crawl rate of your website in order to find your new content. The problem is if you don’t have a big site, Google does not crawl your site very often. So it’s going to take Google longer to find that new content. So this is even more, I do it on pretty much every site, but it’s more important for sure on lower tier sites that don’t have a lot of rankings and don’t have a lot of traffic. Because how else is Google going to know? You publish something, right? This is a way that you can ping Google. If you have a site, like, you know, roof claims, it’s a established site, it’s got decent traffic, it’s got decent rankings. So Google’s constantly on it and crawling it. And if you’re using internal linkings appropriately and you just internally linked in five other articles to the new article, Google’s naturally going to find that article fairly quickly. But like I said, lower tier sites, you want to request the indexing to make sure that Google finds it as fast as possible.

Okay, let’s hop back to the presentation. Okay. So continue building content within your tier and all lower tiers until your site naturally enters the next tier. Very important. You don’t want to start trying to jump ahead and force your site into the next tier. Step three, unlock new higher tiers and diversify your outreach or your overall strategy. So as you follow step one and step two, your site will naturally unlock higher tiers. It will start slow in the beginning, but the snowball will build quickly. It’s similar to the riddle that asks, would you rather have a penny that doubles every day for a month or would you rather me just give you a million dollars right now? All right, which one do you take? Do you take the penny, just give you one cent, but every day for one month, I’ll double that amount I’m giving you. So on day two, I’ll give you two pennies.

And on day three, I’ll give you four pennies. And on day five, I’ll give you eight pennies. Okay, you see how it works, right? Or would you rather me just hand you a million dollars right now? Well, in the beginning, and it’s the same with SEO and using this tier based strategy, because you’re really just collecting pennies in the beginning at these lower tiers. You know, the traffic you’re going to be getting is a trickle of traffic, right? You’re collecting those pennies. Things seem really slow. Things might seem a little hopeless, but as the content grows and matures, it results in explosive growth. Here’s what it looks like if you double a penny a day for 30 days. So on day one, you see you have a penny, day two, two cents, four cents, eight cents, sixteen cents. Okay, look at day 15.

We’re halfway through the month. Remember, I was going to give you a million dollars. Look at day 15. We’re halfway through the month. You still only have 163 dollars and 84 cents, right? On day 16, you have three 27. Day 20. We’re only at $5,000, right? I said a month. I’m only, there’s only 10 more days, 10 more days of doubling this or I could have given you a million dollars upfront. At day 20, you’re probably like, damn, I got swindled. I shouldn’t have done the penny thing. But look at this. Day 25, oh man, we’re up to 167,000 dollars.

Day 28, we’ve hit the million mark. Right before the cutoff, we hit the million dollar mark and then we got to five point, almost $5.4 million at day 30. All right? That’s kind of what happens in the SEO world where it’s like trickle, trickle, trickle, trickle, trickle, okay, we’re starting to see some growth, okay, we’re starting to see some growth and then two years later, three years later, this is not going to happen in a month, okay, it’s not like the double penny for 30 days. But two years later, three years later, you look up and it’s a monster. You’ve created a monster in terms of SEO. And if you’ve done it the right way using the tier based SEO strategy, the good news is, you’re not going to lose those rankings. You’re not going to lose that traffic. It’s not built on tricks and gimmicks. It’s not built on.

I hope Google doesn’t catch me and penalize me. I hope the next algorithm update doesn’t take me out because it shuts down a strategy that I was using. None of that is going to happen. This is all natural growth. So that’s good for you and it’s great for your client. So it’s not just going to be consistent growth over time based on adding new articles. That’s kind of how people often think about this or like, well, the articles I publish are getting the traffic that they’re getting. And so if I want more traffic, I got to add new articles and I’m only going to get new traffic from new articles. Don’t think like that. Your lower level articles are going to help boost your higher level articles and vice versa. And your rankings are going to continue to improve across the board at all times, which is going to cause traffic increases across all existing content alongside the new content.

So think about this. Articles that were ranking in position five. Remember, we’re trying to get articles into the top 10. We’re trying to get a trickle of traffic. We’re trying to maybe acquire some natural backlinks throughout this process. Not we’re not going out and getting backlinks. We’re going to get natural backlinks from natural rankings. I already explained how that works. Okay. Position number five, an article was position of five just a few months ago. It’s going to move to positions one and two because your trust overall is growing. You’re getting to new trust here, which means that your existing content is going to improve in its rankings. And you’re adding all of these internal links to new content to old content. And so you’re boosting.

Remember, you have three new internal links to an old piece of content that’s just like acquiring an external backlink. It’s going to boost the rankings of that article. And this is how your older articles are going to start to bring in more traffic than they were bringing in previously. So you’re adding new traffic, but you’re also boosting the old traffic. So you’re still publishing new content, which are added traffic sources, which will then have the same effect a few months from now. And the cycle just continues and continues and continues and it all grows together. Compare this now to the common traditional SEO content production paradigm. In the traditional paradigm, you publish a mix of content across all tiers and most of your content doesn’t rank, right? You’re just selecting the traditional paradigm keywords based on how good they are. OK, well, that’s a good keyword. That’s a good keyword.

Let’s go after this stuff. You’re not paying attention to trust tiers. You might be paying attention to keyword difficulty, which is a third party metric, which we’ve already discussed in previous trainings. Isn’t always accurate. It’s not always super helpful. You can take a keyword that has a very low keyword difficulty and it takes you six months to rank for it because it turns out it was a little bit harder than the keyword difficulty suggested. And sometimes there’s articles that are higher keyword difficulty that you don’t even go after because you’re like, we got to prioritize lower level keywords. We want to try to get results faster. But in reality, that keyword was actually added tier that you would rank for naturally and you should have gone after it, right? So you’re just picking and choosing keywords based on what’s a good keyword to go after and you’re not really using many other relevant metrics.

And so what happens is a lot of your content doesn’t rank. Some of your content does rank. A lot of it doesn’t rank because it can’t. So most of your content is not working for you and not working to empower your other content. The tier based strategy ensures that almost all of the articles that you write are going to rank, they’re going to rank quickly, they’re going to bring in traffic and they’re going to boost the next series of articles in turn. You’re maximizing the efficiency of your strategy. Now additional steps should be taken here just as with the other SEO efforts, building the brand on social media, diversifying traffic with guest blogging, building the brand offline. These are all viable strategies to tack on to your tier based SEO strategy in stage three, not in stage one, not in stage two, in step three. That’s a good thing to do.

Just remember these, you know, guest blogging, offline brand, anything brand building is just good in general. But techniques like guest blogging, for example, which is a form of backlink acquisition, those guest blogs could go away, right? The site could get shut down, you lose the guest blog, you lose the backlink, anything that you were linking to could potentially lose rankings and traffic. But it’s still, it’s not saying that that’s a bad thing to do. If you have the time, if you have the resources, it still can be a really good thing to do. Just stay true to the fundamentals of the tier strategy and you’re going to maximize your efforts while maximizing your stayability, right? If you do the things naturally, you follow the tier based approach, you’re going to stay for a long time with the results that you’re getting. All right, let’s talk about rank tracking because this is very important as well. Super important that you track your rankings across all of your content. In the beginning, rank tracking is going to help you work out what your natural tier is more quickly because you’re going to be able to see exactly where new content is landing.

So if you have a rank tracker, you can use a traps, you can use SimRush, you can use a lot of some dedicated tools out there just for rank tracking. If you publish an article, you don’t want to have to Google that article over and over and over again. Then it’s tough to use Google search console to check rankings because it’s going to show you rankings for all these various keywords, not necessarily your target keywords. It’s really only showing you the ones that you’re actually getting traffic for. So it’s just, it’s very hit or miss. It’s much better to just use a rank tracking app that will literally tell you, you know, you publish it three days later, five days later. It’s like, oh, that article is in position 30 and you can go, okay, well, position 30 is not great. Maybe I’ll watch it for one more week. Sorry. So another week goes by position 20, but it’s not in the top 10.

So what’s that telling you? It’s telling you that article that you publish is probably above your natural tier, right? If it was in your natural tier, you’d probably be in the top 10 like that. Pretty much it would show up in the top 10. And if it didn’t show up in the top 10, it’d be in the top 10 within a couple of weeks, okay? So that’s why a rank and then as you’re probably, remember, you’re publishing content constantly, right? And so you want to be able to just get a sneak peek at all of your rankings across the board. Old content, new content, you want to monitor trends in the rankings. All of this is best done with actual rank tracking software. And over time, rank tracking is also going to show you which articles might need a little boost from a backlink or additional internal linking or content massaging or other techniques. Guys, this isn’t foolproof.

Like there are going to be times where an article just, it just kind of is a dud. This happens all the time in the traditional strategy. It’s only going to happen some of the time in the tier based strategy. And if you’re doing rank tracking, you’re going to be able to figure out, okay, which ones were duds? Maybe those need to be rewritten or maybe we can do some backlink acquisition or we can do some internal linking or we can do some content massaging or there’s other techniques that we can do to try to push those into the top 10. But if you’re not doing rank tracking, it’s going to be very, very hard to really monitor your progress and respond accordingly. Remember SEO content production is not set it and forget it. You need to return to old articles to tweak, adjust and re optimize constantly unless they’re already in the top positions. This is also critical for stuff that is in the top 10. Maybe it’s in the top 10, but it’s never gotten past position number five and you really want it to be in the top three.

Okay, so now it’s time to massage. Now it’s time to tweak and adjust. Now it’s time to get backlinks. Now it’s time to do something else to try to really help this article out and get it into the top three. That’s the time where you bring in other techniques. And when I say it’s not gotten past position five, I mean, like it hasn’t gotten past position five in the last 90 days. Okay, so it’s been sitting there for like 90 days. All right, now it’s time to come in and do something different. I’m going to do a separate training on rank massaging, existing content and I’ll post my recommendations for rank tracking tools along with this training. I don’t want to put those in the training because, you know, my recommendations change from time to time. So if I put these separate in a list, then you’re going to be able to get the latest and greatest updated recommendations.

If you’re doing national SEO, then you need to make sure you’re tracking your articles nationally. This is typically the default. So that’s fine. If you’re doing local SEO, it’s very important to make sure that you’re using a tracker that’s capable of tracking based on specific areas, usually by city, not all rank tracking software can track locally. All right, so you need to make sure you’re using one that can track locally, HF tracks locally. I’m sure Simrush tracks locally, but I’m not sure. So don’t quote me on that. But I use a trash a lot of times. For larger clients, there are some other more advanced tracking tools that I use that even go hyper local. I typically track articles nationally. So if you’re publishing articles, those are typically seen as like national ranking type content, unless it’s hyper local content, right?

So if I wrote an article, for example, on Florida, there’s still a national component to that, right? If we go back to that roof claim article on Florida, right? Florida the most common types of roofs in Florida. This is kind of a hyper local, well, not hyper local, but it’s local content. Hyper local would be like a specific city in Florida. This is local content based on the state of Florida. But there is a national component here too, where somebody in California who’s thinking of moving to Florida, I don’t know, like I’m just making up scenarios, could be searching for this type of stuff. The Minnesota who’s doing an article on roots in Florida could search for this to try to find sources and things like that. So there is a national component, but for some things, there could be a hyper local component as well or a local component. Again, this is where engaging your brain is very important.

And you need to figure out how do I want to track this article? Do I want to track it nationally or do I want to track it locally or hyper locally even? All right. Anyway, let’s go back to the trainings. I track money pages locally if it’s a local business. That’s very important. So you don’t want to track like Roof Repair nationally, really, because Google doesn’t see the Roof Repair search as a national search. It’s going to figure out where that person is searching from and show them results related to their location. So when you’re doing rent tracking, you want to do rent tracking in all the specific service areas that you’re doing Roof Repair in. But if you have 100 different service areas, you want to track them, track Roof Repair in all 100 of those different areas, which is again, why you kind of need a more advanced rank tracker.

And this kind of stuff would be almost impossible in Google search console. So you need to invest in rank tracking software. Basically what I’m saying. Okay. Let’s talk about content production. So quality content production is critical to ranking. Fortunately, quality content is expensive to produce. If you’re not paying for it, it’s expensive in time to produce. The good news is that when you’re targeting lower tier terms, you don’t really need super in-depth content. All right. You just produce shorter articles faster. And a lot of times that is good enough. When I say short articles, maybe 600 to 800 words versus a much more in-depth article, which might be 2,200 words to 3,500 words, sometimes even more than that.

But I would say that 2,200 to 3,500 is a good, healthy sized article. And then 600 to 800 would be short. And then somewhere in between would be medium. If you find it helpful, you can use AI assisted content. Not AI-produced content. Don’t use content spinners. Don’t use full AI-produced content. I’m strongly against the AI-produced content. AI assistance, on the other hand, can be helpful for lower tier content. Depending on your writing abilities, and I typically don’t use AI assist most often, because based on my writing style, like AI assist sometimes even takes me longer to write articles. If I can just sit down with an outline and just start writing, I can usually knock stuff out pretty quick. If I’m trying to use AI assist and do this and do that with it, it often, it’s not faster.

Sometimes it will take the same amount of time. Sometimes it may even take me longer. AI assist is really helpful for expanding on ideas. So, if you’ve ever used an app like Jasper, and you’re like, okay, I need to talk about this, but I need like, you know, 5 bullet points to talk about, you can actually ask Jasper to like knock out 5 bullet point topics related to this thing that you want to talk about. And boom, like now you’ve expanded your off to the races. You can ask AI assist to go find sources for things. You can, there’s a lot of different AI assist techniques, but the key is, it still needs extensive review. It still needs extensive editing, and you still got to rewrite a lot of stuff that the AI helps you with. So, don’t use AI-produced content. AI assist is okay, depending on your writing style. Another option is use a writing service.

However, these services are hit or miss when it comes to article quality, so you need a strong review edit process in place. What I do is I find really good underpriced writers. These are usually up and coming writers who need to build a portfolio. I hire them, I develop them. This offers what I found to be the best results. For larger clients with bigger budgets, okay, keep this trick in mind if you get a larger, you know, rich client, I have them hire and manage the writers themselves, and all I do is sell them the strategy and the content outlines. This removes a ton of logistics and headaches. It boosts my profitability because the writing part, there’s not as much margin in the actual writing. The margin is huge margin in the strategy, outlining, things like that. Now, you still need to provide a final review of the content. You still need to optimize it.

You still need to publish it for them. You still need to do all the internal linking. Don’t leave that stuff up to the client’s team or the strategy you could follow apart. You never want to get to the very end and then you put it in somebody else’s hands and they published it, but they didn’t do on-page optimization. They forgot to do the internal linking. Just don’t leave that stuff up to them. Make sure that you, at least at minimum, you’re doing a final review of every piece of content that gets published. All right, also, you have to do all the standard on-page SEO techniques. Don’t forget that stuff. I’m going to cover on-page SEO in a separate training. Okay, let’s talk about final thoughts here. I’ll wrap this up. The content of this strategy is that it requires a lot of work, mostly in content production.

The more content you produce, the faster you produce it, the faster you’re going to get results. If you don’t produce a lot of content, you don’t produce content quickly, then it’s going to take a lot longer to get the results that you want to get. Let’s look at what’s great about this strategy. Number one, it reduces SEO down to a fundamental strategy that a monkey can execute. Right? You literally train a monkey. All right, here’s our tier. Find a key words in this tier. Well, I don’t know. The monkey may not be able to negotiate what key words are actually good, but you get it. It’s a very easy strategy to understand and comprehend. You know your tier, you find good key words that match the tier, you write the content, you publish the content, you do some internal linking, rinse, repeat, rinse, repeat, rinse, repeat.

You track the results, whatever. Very, very basic, by the way, from a lot of the more advanced SEO techniques or strategies that you might encounter, very, very basic. All right, so what else is great? You’re going to get articles ranking and driving traffic very quickly. Clients like to see this, you’re publishing articles in your natural tier. It’s going to rank naturally in the top 10 very quickly, which means it is going to get a trickle of organic traffic. Now, it might not be giant results in the beginning, but it’s something to show your client. And it’s going to say, look, this is the strategy, right? You could explain the strategy to them. We’re going to start with a trickle. We’re going to build up from there and we’re going to build a powerhouse website for you. But you’re showing them you know what you’re doing because you’re like, look, this is the keyword I targeted, this is the article I wrote.

Here are the rankings. That happened in a week, sir. That happened in two weeks. And look, in your analytics, you already gotten some traffic from that, right? This, we know what we’re doing and we’re going to build on this. This gets you rankings and traffic very quickly. It’s going to make your clients feel comfortable. You don’t need any tricks or gimmicks or hyper technical strategies. There’s zero risk of penalty, mainly because you’re not doing any tricks or gimmicks or any other strategies like that. And the result’s stick. You don’t have to deal with the volatility of gaining and then losing rankings, which sometimes is hard to explain to a client. They’re like, ah, why the traffic go down this month? You’re like, well, you know, we had this article.

You know, it was doing really well. Google kind of, you know, it went from position three to second page and we lost a lot of traffic from that. Well, why that happened? You don’t know what you’re doing. Right? You get in those conversations with your clients. This strategy, the result’s just stick. You’re not going to have a lot of volatility. So make sure life is a lot easier when dealing with clients. And just like yourself in general, you do. Everybody hates to do a lot of work. An article gets to position three. It’s getting a lot of traffic. You’re like, yes, amazing.

And then you wake up one day and it’s on position two and all that traffic is gone. And you’re like, ah, now what? And because it’s typically out of your natural tier at that point and Google is like identified. Like, oh, we don’t really want to ring that one anymore. It’s hard to get it back. It’s hard to show Google. Oh, no, no, we really do deserve to be there. Like, please, please, put us back, right? That’s not a situation you want to be in. You can create a winning game plan for any website, regardless of what tier that website is currently at. That’s a really great thing. And that’s it. That is the end of this training. All right, guys.

So what I’m going to do is I’m going to open the floor down below. Comment section is open. If you have, let me go back to camera here. Can we? Okay. If you have any questions about this, if you need clarification on anything, if you need more details, if you have questions about tools, if you have questions about content production, any part of that, let’s put it down below in the comments. Don’t be afraid to ask questions. No question is stupid, right? There’s probably other people who are thinking the same exact thing as you. The more questions that get asked, the more value gets put or attached to this training. Because other people are going to come along. They’re going to watch the training. They’re going to read the comments and the discussion.

They’re going to get more value out of it because of that interaction. All right. So that’s it. Until next time. Bye.