You can’t be effective at SEO without understanding the concept of keywords, keyword relationships, and topic clusters.
It’s also extremely helpful if you can make sense of all the data that surrounds keywords when doing keyword research (hint: it goes well beyond volume and difficulty).
In this training, which is a prerequisite to my forthcoming keyword research and sitemapping training, you’ll learn the fundamentals of keywords, keyword metrics, keyword relationships, topic clusters, search intent, commercial viability, and content types.
## Tools Used
Even though SEMRush has a lucrative affiliate program, I exclusively use [AHREFs](https://ahrefs.com/) (which doesn’t). That should let you know how much I believe in AHREFs as the industry standard tool.
## Resources
I would also highly recommend studying the content on the AHREFs YouTube channel. Their trainings came out long after I got into SEO, but I’ve vetted them as being a top-notch resource for anyone getting into SEO.
My goal with SEO trainings going forward is not to re-invent the wheel when it comes to “classroom” content. I’d like to focus on what teachers and companies like AHREFs typically don’t do, which is show you LIVE SEO work so you can learn more like an apprentice would versus a student.
So, now that I’ve published some basic prerequisite stuff, we can get more into live training.
