This training is more than just an overview of what I feel are the top 3 places to get web design clients fast. It’s an entire casual discussion about lead generation, the marketing channels I’ve chosen NOT to pursue, and then the why and how behind the 3 key methods.
What you’ll learn:
- Why lead source diversification is important
- What “fast” means in practical terms
- Why I’ve chosen NOT to levarage SEO
- Why I’ve chosen NOT to leverage Content Marketing
- Why I’ve chosen NOT to leverage Interruption Advertising
- Why my agency website doesn’t currently have a portfolio or multiple pages
- The top 3 methods I like and have used successfully
- How to execute consistently going forward
Additional Thoughts
While I didn’t mention the following lead/client generation strategies, I currently don’t use them nor do I recommend them:
- Cold calling
- Broad cold email outreach
- Broad cold messaging on LinkedIn (Traditional mass-LinkedIn connection strategies)
- Upwork (or similar)
- Facebook group mining
- Local networking events (with some exceptions)
- Direct response marketing
- “Door knocking”
- Social media (unless you have a great personality and a ton of SM marketing experience)
Additional strategies I’ve used with great success, but that are only a good fit for certain types of people/personalities/areas:
- Local teaching/instruction events & meetups
- Direct outreach to past clients (but only works if you have past clients)
