SEO is an insanely deep topic. I’m going to create a ton of great trainings on various strategies and tactics, but before you start diving into SEO, doing SEO client work, or continuing your SEO journey (wherever you may be), it’s important to make sure your SEO philosophy and train of thought are on point.
This pre-requisite training will cover what I feel are the top 10 core principles of real SEO. These principles are important to know and understand for two reasons:
1. They should guide everything you do in your SEO journey.
2. You need to be able to educate your clients on these principles.
Educating your clients on these principles is extremely powerful because it positions you as a true trusted expert (where other SEOs don’t typically bother sharing their philosophy or have a very sketchy philosophy), it properly sets expectations, and it creates perfect philosophical alignment between your client and your efforts.
1. The Intent of the Search(er) is Everything
2. Specificity is King
3. Keyword Search Volume
Does Not Matter
4. Keyword Difficulty is Hardly Relevant
5. Brand Power is the Biggest SEO Signal
6. UX, UI, Product-Market-Fit, & Offer Design Are All SEO
7. Establishing Proper Site Architecture From the Beginning is Critical
8. Don’t Strive For Rankings, Strive for Deep Topical Authority
9. Algorithms Change Constantly, But Core Principles Don’t
10. Traffic, Backlinks, and #1 Rankings Don’t Mean You’re Winning
Once you’ve watched this you’ll be ready for tactical trainings.
