Quick & Dirty SEO Competitor Analysis (Discovery)

Learn how to spy on your client’s competition as part of your Discovery process, generating valuable deliverables and a winning game plan for expanding digital market share.

This is a follow-up “how to” training related to Part 1: Discovery Deliverables Overview (Real Client Deliverables)

Steps Covered:

1. UX/UI Competitor Notes
   1. Optional: Recorded Walkthroughs (20-30 min each / top 3-5 competitors)
2. SEO Dominance List
3. Competitor Insights
   1. Top Pages by Organic Traffic
   2. Top Keywords Producing Organic Traffic
   3. Top Pages By Links
   4. Digital PR Analysis (In-Content Links / Trafficked Sites)
4. Keyword Gap Analysis
5. Link Intersect Analysis
6. Content Idea Bank