This workbook & masterclass will give you the key insights about a business/product that you need to do proper UX/copy/offer/conversion strategy.
What You Need to Know
- Most businesses don’t know how to sell their product online. They may have good salespeople who can have good sales conversations but don’t know how to translate that into good copy/flow online.
- Good salespeople can sell through live conversation, but websites aren’t a live conversation, they’re a static conversation. This requires far more skill and preparation to be successful.
- Going through this workbook process with clients hugely benefits THEM and YOU. It can be sold as part of the Discovery process and will impress most of your clients.
- We repeat the workbook for every separate product/service. Any essential product/service that will get a sales page needs a workbook to go with it.
- The more products/services a client has, the more you charge for Discovery. This makes perfect sense because it takes more time to understand how best to sell each thing, and there’s more value to the client.
NOTE: I do this workbook WITH the client. Never send this as a generic form or exercise for them to do alone. If they have team members, getting multiple people to attend the session is best. Typical sessions can run from 1-4 hours, so charge accordingly.
