In this training, you’ll learn how to setup, run, and begin to analyze a technical website/SEO audit. This will empower you with a new tool, a new Discovery deliverable, and will ultimately generate tens of thousands of dollars in additional revenue to your business.
Revenue generation will come from:
- Charging for the audit itself (in many cases)
- Using the audit for more accurate scoping (site redesign projects)
- Using the audit to close more redesign projects (they’re persuasive)
- Deliverables that come from the audit (when working on an existing site)
A technical website/SEO audit looks at the technical aspects of a website to identify errors and issues that can prevent a website from ranking and performing well. It’s also used to help you quickly understand the full scope of an existing website, its architecture, and the technologies used.
Since you should be running a technical audit on EVERY existing website (to varying degrees), this is a mission-critical training that everyone should watch and immediately put to use.
Note: This training uses Sitebulb to handle most of a typical technical audit. There are still a few steps to a full technical audit that need to be done outside of Sitebulb, but this covers 90% of it.
Steps done outside of Sitebulb:
- Backlink analysis (for removing unneeded pages)
- Redirect mapping
- Accessibility audit (only if they’re paying)
- WP-Admin & protected pages audit (You have to put eyes on their install to make sure nothing is hidden from public view)
- Search console / Google Analytics analysis
A side benefit to Sitebulb is that their documentation is stellar and there’s a ton of follow-up education that you can absorb from them.
Good Sitebulb Resources:
This is one of those topics that can’t be fully covered in one training. Every website you audit can produce wildly different results and flags, of which there are hundreds of possible things to concern yourself with.
The most important thing is that you implement this audit process immediately and expand your understanding and knowledge of the process and the technical details over time.
Use the Inner Circle to discuss audit findings and how they should be addressed. Watching trainings is only part of the value – your ability to get fast help from the community based on real-world audit findings should be leveraged often!
