This is a core strategy for helping your local service-based business clients dominate their service areas in search and it’s a great way for you to add a lot more revenue (and recurring revenue) to your project scope for these clients.
**In this training, you’ll learn:
**
* How Local Search works
* How Local SEO differs from National SEO
* Local SEO site structure
* Local SEO URL structure
* How GMBs affect Local SEO
* How Map Pack rankings work
* The three main on-site components of solid Local SEO (Service Pages, Location Pages, Service Area Pages)
* How to use CPTs and bi-directional relationships to execute this strategy
* Service Page outline
* Service Area Page outline
* 5 ways to “supercharge” your Local SEO results
* Common sticking points and traps
Post your questions! Here’s two common ones I get:
**Does this only apply to service-based businesses?
**It applies to _some product-based businesses_ as long as those product businesses primarily have an in-store shopping experience and don’t take e-comm orders and ship out. If you can ship products anywhere, you probably want to take a more national SEO approach, or a hybrid approach.
**What if the service is truly national?**
There are some types of services that are truly location independent (like coaching/consulting/etc.). Even though these are “service-based businesses” you should use a National SEO approach. Just be careful because some businesses that are “national” or “regional” businesses still need an in-depth Local SEO focus. Also, if the National SEO is too competitive for a truly location-independent business, a Local SEO strategy is probably better.
