Note: This is a 60 minute “quick and dirty” training – it doesn’t attempt to cover everything there is to know about Google Ads or the Google Ads dashboard.
The goal is simple: to demystify Google Ads and make sure that you’re comfortable setting up conversion tracking and running your first campaign.
Important Notes
In this training I take *one* approach to setting up a Google Ads campaign. There are many different approaches that will be covered in future tutorials.
The particular approach used in this training is perfect for a crash course because it requires no up front research and no additional knowledge of keyword variation targeting. Instead, it casts a very wide net and relies on Google’s algorithm along with active campaign management techniques to “dial in” an effective campaign.
