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Creating an SEO Content Outline for Articles

This is a premium training for Inner Circle members only.

More about this video

Article-based content (which can also include audio/video) is a powerful way for brands to demonstrate topical expertise, grow brand awareness, inform prospects, attract backlinks, help fill out their organic social media calendar, run content-based PPC campaigns, and drive a tremendous amount of traffic to their website through organic rankings.

In short, it’s critical for SEO, but extends far beyond SEO at the same time (when done right).

This video training will give you a glimpse into my SEO article outlining process. **Please understand, though, that the outlining process does change based on the type of content you’re producing.**

Producing informational content is different from producing list-based content, transactional content, or directional content. I use a different process for outlining sales/service pages, for example.

With that said, this video should still give you a great foundation for any informational article based content you need to produce (either for yourself or clients).

Video Transcript

All right guys welcome back to another training in this video. I’m going to walk you through kind of my process for how I outline SEO blog content. If you haven’t watched my trainings on kind of the foundations of SEO keyword research, things like that, you’re probably going to want to go watch those trainings first and then come and watch this training. But yeah, I’m just going to kind of walk you through the process. There’s no slides here. We’re just going to discuss the different parts of the process, why the parts of the process are important, what the goals are, what we’re trying to accomplish. And then I also want to talk about kind of the long term picture as well. Because we’re actually not trying to take an article that doesn’t exist yet and get it ranking in position number one straight away. Often times what I’m trying to do is get a great piece of content out into the world, get Google to crawl that content. Google will start ranking that content somewhere.

If you track your rankings with any sort of tool, you can also use a paid tool like Google Search Console. So Google Search Console will tell you pretty much every keyword, a URL ranks for the positions that it ranks in. It’ll give you the chart history over time. What I often do is I publish content. It’s good content, but it’s not perfect content. But it’s great content. And Google starts to crawl it and rank it. It’ll pop up in position 50 or 60. It’ll drop into the 30s and the 20s, maybe it gets into the teens. Sometimes we hit a home run and it ends up in the top 10. But what we’re always trying to do is just we’re trying to get content out consistently, really good content out consistently. And then we track that content.

And what we do is we wait for that content to kind of settle in its final position for that first round of effort. And so it doesn’t really matter where it settles. It could be in the 20s, it could be in the teens, it could be in the top 10, it could be 50. Every piece of content is different. There’s no guarantees on what a piece of content is going to do. Sometimes the best content you put out there that you think is just going to be a grand slam goes absolutely nowhere. And sometimes you put our content where you’re like, all right, well, we’re putting this out, but I don’t know how much chance we have to rank for it. And then it gets into the top 10. So it’s, you know, there’s no rhyme or reason sometimes. It’s a bit of science. It’s a bit of an art and it’s a bit of luck.

It’s like gambling a little bit. It’s like playing poker, right? There’s techniques, there’s strategies. You can be really good at it. But at the end of the day, there’s some luck involved as well. And there’s just some chance and there’s some, does the algorithm like us this month? Kind of thing. So I’m, again, not trying to go from, article doesn’t exist to position one. I’m trying to go from article doesn’t exist to article exists and is getting ranked. And then I track it over time and when it stalls out, that’s when you actually go back and you revisit it and you go a step further in terms of like, all right, let’s add to it. Let’s optimize it. Let’s make it better. Let’s republish it. And then let’s see if we can really get those rankings to start climbing again.

So I’m going to walk you through the very first effort that I would put into an article in terms of a little bit of research, getting an outline out there and then sending it off to a content writer. All right. So let’s take a look. Let’s go ahead and we’ll dive in here. I’m going to be using three tools for this primarily. Number one is Google, which is free. One is HREFs, which you’ve seen me use before and recommend and the other is Surfer SEO. And I’ll kind of talk to you about in my process what order these tools go in. And I also do want to kind of tell you this upfront. You can get away just using Google, just using Google and you can get really far just using Google. So these other two tools do help you tremendously and they are worth the money in my opinion. The HREFs tool, I pretty much use in my initial workflow.

The Surfer SEO tool, and I’m going to show you a specific part of the HREFs tools. It’s not the keyword research part of the tool, which you’ve seen before. It’s actually kind of a hidden part of the tool. And then Surfer is that tool that I often go to when we’re trying to do that final optimization phase. So we’ve gotten an article as far as it’ll go with our initial effort and then we bring it into Surfer and we really see if we can tweak it up and push it into those top positions. So this is a bit more of a kind of, you know, it kind of SEOs the article a bit more bit heavier than I would like. I mean you have full control over it, obviously, but its guidelines kind of lead you to putting a little, little much SEO into it. But sometimes that’s needed for different articles. And you know, especially if there’s stuff that’s not doing anything like, you know, it’s worth a shot to see if you can get it moving again. But again, you have full control over it.

It’s not like it doesn’t, it’s not like it really degrades the quality of the content or anything like that. It’s just more than I like to do. But if I have to do it, then I do it. And I bring it into Surfer and I kind of see what’s missing. And then we start to do some tweaks and some fine tuning from there. I’m not going to show you much of Surfer in this. We’ll probably do that in a different training talking about re-optimizing blog content. So let’s just focus right now on HREFs and Google itself. Now the very first step in the process, and by the way, we’re going to be doing, I’m going to go to keywords explore real quick to show you what we’re going to be doing. So as Spresso vs. Coffee is a keyword that I found, I’ll show you how I found it. Real quick, I imagined like, hey, all right, coffee shop, what kind of articles do we want to be publishing? Well, you know, like just topical content that shows our expertise and that maybe we can inject some personality into and stuff that we can actually rank for.

And so I actually just went to coffee. I just typed in coffee. So and this is where I start a lot of times where I just like, let’s put the broadest keyword in there possible. And then I have a technique for kind of how to dial this in. So first thing I do is go to matching terms. And I talked about some of this in my keyword research training. But you go to coffee matching terms. That’s going to give you every term with coffee in it. But then I go to this include filter right here. And you know, a lot of blog articles is, it’s based on answering questions, right? And so questions typically are like, how something can, something is something, all of that, right? And then I actually go and filter by any word that you put in here and you can put a string of words, right?

I can literally do like how is can, why, where, like the beginning of questions. And then I hit apply. And now it’s only going to show me stuff that is question based, which is really, really helpful for blog content marketing, right? But I can go even go a step further because you’re going to see some of these are like 81, 50, like we’re never going to rank for these things. So KD, I’m going to say max keyword difficulty is 20. Let’s just throw that in there and see what happens. So very quickly, I got a lot of questions that we can write articles about to answer and be, and be super helpful that we can also rank for. So you can see how you can use these advanced filtering tools. This is why I say that H-RFs is well worth the money. The amount of time that it saves you, the kind of stuff that it uncovers, the kind of stuff that it uncovers in seconds, time is money, right? And so this is why this is such a powerful tool.

You’re never going to be able to do this kind of stuff with Google. Though you can, like I said, get pretty far with Google. I’ll show you some tips and tricks with Google as well. But I was basically just scanning the list and I came across the coffee versus press of thing. You can also do this where you can take out this filter and another kind of recipe for finding good topics is versus, right? So if you just put it in coffee versus and then hit enter and you’re on the matching terms, you can actually do phrase match in this. So coffee versus latte, coffee versus tea, ice coffee versus cold, look at all of these things we could write articles on if I was a coffee shop. And a lot of these, and you can again do the KD filter max 20, you can put the max at whatever you want. And there you go. All this stuff, all this great topical ideas that you can actually rank for that also have really solid volume.

Anyway, coffee versus press is right there. You see, I found it 1.9,000 searches a month, KD of 16. And then what I did is the second step in the process, which you should always do is go to Google and type it in. I’ll just copy it right here. And I’m going to go type that in and hit enter. And what I’m looking for is two very, very important things right now. Number one is what kind of content is being displayed here. And I can see here is an article we’re going to open that, we’re going to open this, and we’re going to open this. There’s a top three articles. These are the three articles that Google think are the best on this topic. And I told you the first thing I’m looking for is what kind of content is it? So I’m looking, I’m looking, this is informational, informational content. There’s informational content.

There’s transactional content. There’s navigational content. Those are going to be the primary ones that you come across, right? So this isn’t an e-commerce store selling coffee, right? This is not a, how do you find coffee shops in your area that’s navigational? This is informational content. All right, so let’s check out the second one. I scan, I scan informational content. It’s teaching things. It’s answering questions. I look at the third one, informational content. So I’ve identified that Google prefers informational content for this search. So if you’re trying to sell an e-commerce product under this search phrase, it ain’t going to happen. If you’re trying to get your coffee shop ranked under this search phrase in your area, it ain’t going to happen.

Google prefers informational content for this search. So we have to provide informational content if we want to rank for it. So that’s question one out of the way. The second thing I’m going to do is analyze what’s here and say, how beatable is this? In other words, how good is the content currently? It’s nothing special. And I can tell because it’s not that long, right? It’s not super in depth. They didn’t write a book on this. It doesn’t cover every aspect of the topic. So I can immediately say, I think this is beatable. Then we scroll this one. Well, that’s pretty short, too. I think this is beatable. We look at this one.

This one’s a little bit longer, a little bit more in depth. Okay. All right. So this one is fairly good content. Now remember, this was number three, right? So one, two, and three, these, and what you can’t say is, oh, well, this is what Google considers to be good content, not necessarily, right? A lot of times this kind of thinner content just has to be good enough. And then the brand power of the website publishing it is why it’s in position number one. And it doesn’t mean they’re not beatable by producing better content. If there’s a combination of amazing content, strong brand power, you’re going to lose. You lose. You’re not going to beat them. But if there’s strong brand power, weak content, you can win there. If there’s great content, weak brand power, and you actually have better, stronger brand power than them, you just need to know.

You need the same quality content you’ll probably win. So those are kind of the, that’s the scale that you’re kind of looking at as you go through this. So it’s going to be client dependent. If you’re, if the coffee shop that we were doing this imaginary campaign for had pretty strong brand power, it would be a lot easier to rank for these things, right? But if they have no brand power online whatsoever, then it’s going to be, like we’re going to need to knock it out of the park with content. We’re going to have to find longer tail phrases. We’re going to have to, you get the picture, right? Okay. So where was I? All right. We’ve analyzed the top three results, like quickly, just very quick at a glen. We haven’t done a full analysis yet.

We’re going to get there. That’s where A3RF is going to come in again. So the next thing that I’m going to do, I know I have to produce informational content, and I know I stand a good chance of ranking for this. So now I go into the outline phase. If I had done my initial kind of check and I determined, all right, well, that’s not going to be the kind of content we’re trying to produce. Yeah, I was trying to look for e-commerce content. Now I’m going to go off to keyword research again and try to find a new term to target. But my goal here was to produce informational content. And I found a keyword that is all about informational content. So I checked the box there. We can keep moving forwards. And I decided also that this is rankable. Like it’s worth putting in the effort.

So now we’re going to go into the outline phase. I always start the outline from my own brain. It’s very important to put yourself in the position of, if I don’t know, anything about a espresso or a coffee or how the two, like, you know, co-exist, what are the differences? What do I need to know? Your brain is a great place to start. So it’s just thinking of things that normal people would ask about this topic and be interested in. So the first thing I’m going to do is do coffee first as espresso up top. And I’m going to come down here and make that the title. And then I’m going to put in, this is where the intro is going to go in those little brackets. And then I need a heading number one. OK? So coffee versus espresso.

Oh, by the way, after the intro, we’re probably going to do, like, rip snippet. Because let me go back and show you coffee versus espresso. Not only do they rank number one, but there’s a featured snippet. And the featured snippet is if you can write a paragraph that kind of answers this query with great clarity and impact without it being too long, and then you format it a specific way when you write the article using schema, then you can very easily steal these rich snippets away. So I’m going to make sure that we would put a rich snippet in there that answers the question. So I’m putting a little flag there for rich snippet. All right. So coffee versus espresso. And I’ll start brainstorming headlines, but I may end up moving these headlines around. So first thing is like what is coffee? And then we’re going to go content here. Then I’m going to do another heading one.

And actually, I should probably just, let’s just make these headings heading to for clarity, kind of like we would do on in Gutenberg if we were doing this. So what is coffee? What is espresso? And then I’m going to say I’m avoiding all of the, you know, differences terms. So what is coffee? What is espresso? And then let’s do what I’m trying to think of how to phrase this question. Does espresso taste different than coffee? All right. So I’m going to put adding two on that and we’ll do content there. It’s going to go in there. All right. So does coffee have more, let’s say, let’s do this. We’ll do espresso.

Let’s do it. Let’s match the target keyword. Coffee versus espresso. Caffeine content. Okay. And there’s our content. It’s going to go there. Okay. Coffee versus espresso cost. That’s probably going to come into play at some point. Now remember, I’m brainstorming. So when I actually go do more of a thorough analysis on this stuff, if I decide that maybe this actually isn’t relevant, like it’s never really talked about, I’m not going to continue to include it. Like I’ll probably take it out.

All right. So I got what is coffee? What is espresso? It tastes different than coffee. Coffee versus espresso. Caffeine content. Coffee versus espresso cost. Then at some point there’s going to be a conclusion. I’ll do art. We’ll write this better. So just put in conclusion. So are you a coffee person or an espresso espresso? Espresso. Gosh. I cannot type today.

All right. So heading to on that. Okay. So there’s my like rough outline. Now what I’m going to do is go to back to Google and I’m going to show you some Google tricks. Okay. So the first thing I’m going to do is do coffee versus espresso. But I’m not going to hit enter. I’m just going to let this little list populate right here. So we see coffee versus espresso caffeine. All right. So I’ve already got a little topic, sub topic on that. Coffee versus espresso beans. Okay. I’m going to throw this in here.

I don’t know what this is like in context. I don’t know what the context of this is. Coffee versus espresso beans. And then I’ll do something like that because I need to like check that that needs more content. Okay. That means that needs more clarity basically. Coffee in content. So we’ll do like the health differences of espresso versus coffee. Perfect. Notice how flipped these a little bit. So espresso versus coffee, coffee versus espresso. Because this is also probably a very popular term, just like this is. Google sees them pretty much the same way. But I don’t want to repeat the exact same phrase over and over and over again. All right.

What else do we have in this list? Coffee versus espresso. Oh, I’m going to do this. Coffee versus espresso reddit. Let me just look at this real quick. Differences between coffee and how do you choose between coffee or espresso every day? All right. I’m going to show you guys how to like inject because obviously this is important to like Google sees this is very important. Coffee versus espresso reddit. And I guarantee you none of the other articles have done this. I haven’t even really done a thorough analysis on the other articles. I can guarantee you almost none of them have done this. But what I’m going to do is come down here, right about here, but kind of almost before the conclusion.

And I’m going to say what does reddit think about coffee versus espresso? Okay? Or yeah, let’s see. What do people on reddit think about coffee versus espresso? And then I’ll actually go to reddit. So I’m going to put this. I’m going to take that link and I’m going to drop that right there. And so this kind of instructing the writer like, hey, go to reddit, look at the threads and actually pull some quotes out from reddit about what people think about coffee versus espresso. Include those into the article and then even link to some of these reddit threads. Those outbound links to some to a site that Google has already identified is important on this topic. Very helpful. All right.

So I think that would knock that out of the park. All right. Next thing. And see, I’m just going through and like, you know, seeing what’s available to me. Coffee versus espresso and coming up with ideas. All right. So coffee versus espresso, machine. Okay. All right. So what is coffee? What is espresso? And again, this is all rough right now. Like, you know, I may not end up doing every single one of these, but I need my ideas in there to figure out how we’re going to make kind of the best article possible. So how to make coffee or let’s see.

Something like the brewing process between coffee and espresso. We’ll just do how to make coffee. Verse espresso, something like that. All right. Something’s going to go there, make that heading to. Okay. Next. We did beans. We did health. Net, taste. I think I already got a taste in there, right? Health differences. You got to go to yada. Coffee versus espresso caffeine. Yeah.

Taste different than coffee. Already got that. The acidity. We can talk about that under health. Okay. Yep. So I’ll put another thing in. So acidity will be like a little flag to talk about that. All right. See, these don’t all have to be like headlines, right? I could even put taste maybe under the reddit section, you know, if we decided to do that. Coffee versus espresso stomach. So that’s, and that’s going to have to do with acidity. So I’m going to talk about that in health as well. The stomach irritation, something like that.

All right. So I’ve kind of exhausted that list, but I can also just do coffee and see, all right, so that’s going to be coffee maker coffee shop. Yeah. espresso. See what’s coming up here. Run. Da, da, da, da, da. Okay. All right. Perfect. All right. Let’s do coffee versus espresso. And actually go there now and then come down here. Ground coffee versus espresso coffee versus espresso health coffee versus espresso caffeine, espresso versus black coffee.

All right. So I already can see like down here, I’m just going to put LSI and this is going to be a new title area. So LSI stands for latent semantic indexing. Basically, it’s what when Google is analyzing a page, it’s looking at all the words, combinations of words, and it’s already analyzed, obviously, all of the pages that it’s ranked. And you know, if you’re talking about top 10 articles that Google prefers, Google knows all the words that have been used in those articles. And it’s kind of when it’s grading a new article, it’s looking to see if those words have been mentioned as well. And it’s also trying to see if there’s a variety of language being used. Or if it’s like the same language over and over and over again. So if you have more robust variety in your language, like sometimes, see, I have mentioned coffee, coffee, coffee, coffee, coffee, coffee, coffee, sometimes I need to be saying like black coffee, ground coffee.

Like there needs to be variety and how you’re talking about this topic. And so we’re seeing some of that here, like ground coffee, we’re seeing black coffee, we’re seeing American coffee. So like I can just come down here and start making a bullet list, black coffee, and then ground coffee, American coffee, yada yada yada. Right? And that list will grow and grow and grow. But this informs the writer like, you know, just mix these terms in, right? These terms are coming up over and over again in our research. Let’s mix these into the articles. So don’t always use just the word coffee. Use these other variations a little bit. All right. So I think I’ve done enough with just Google for now. What I’m going to do is jump over to HREFs and we’re going to show you a little hidden tool inside of HREFs.

So the next thing I’m going to do, I have one, two, three, those are the top three articles. Here’s my HREFs. I’m going to pull that over here. And I’m actually going to get two more. I’m going to get the next two in line. And I’m going to put them down here. Okay. This is really going to make sure that I’m not missing anything mission critical. So what I’m going to do is go to, you can actually go to site explorer and just go to any domain really. Like you can even just go to Google. It doesn’t really matter. I’m just, you have to go here to access this tool. It’s like I said, it’s kind of a hidden tool. So on the left hand side over here, I’m going to come down to where it says content gap.

I’m going to click on that. And did I click on content gap? Okay. Let me do, let me just put in one of these. I don’t know why it’s acting weird. So you can just grab one of the article links and put it in maybe because it has to be on prefix. Let me do content. Yeah. Okay. This is the tool that I’m looking for. And what I’m going to do is take that URL that I just put in and just make that blank. I don’t really care about that. And then I’m going to add two targets because we’re analyzing the top five. So what this is going to do is it’s going to look at all top five, all these five articles right here and it’s going to see what keywords overlap between them so that it dials it down to like if all five of these articles mentioned these things, obviously that’s very, very important.

And since they’re top five articles, that’s letting me know what Google has has determined is very, very important. So I’m literally just going to grab here and paste, grab there and paste, grab third one and paste, grab the fourth one and paste and grab the fifth one and paste. And then at least one of the targets should rank in the top 10. So this is going to find me the most relevant keywords, obviously. And then I’m going to hit show keywords. Then I’m going to filter this next report just a little bit. So it starts out by saying if any of the five targets, all intersections. So if any of the five URLs have it, then show it to me. I don’t want that. I don’t want if at least four out of the five have to have the same keyword. So I’m going to hit apply and this is going to drop me down to 102 really, really important keywords where they intersect. And you can see espresso for coffee and it’s weird.

This one, I actually need to go do this again because it’s failed in the very first URL spot. It looks like. I won’t go back and redo it just because we don’t need to is we’re not actually writing this article. I’m just showing you the technique. But here we go. So espresso for coffee that’s obvious difference between coffee and espresso. Okay. This is where I’m going to like, I’m going to make the rich snippet. Let’s see. What’s I’m going to bold this. So we’ll just do here. What’s the difference between coffee and coffee? And espresso.

And I’ll do something like quick, quick answer. And I’m going to bold this because that’s super important. It’s a very important question for this topic. And then rich snippet just means, okay, answer the question in like two sentences. Answer this question really, really well. And then we’re going to schema that up for the rich snippet. Okay. Cool. Let’s go back to hrefs. All right. Coffee versus espresso difference. Espresso. Yeah. So caffeine content is super important. And I might even come down here.

Coffee versus espresso. Okay. Caffeine content. Got that. Perfect. All right. So is espresso stronger than coffee? All right. I’m going to do content. We’ll put another flag. Is espresso. I want this exact phrase in there somewhere. Is espresso stronger than coffee? All right. Let’s go back.

Caffeine and espresso versus coffee. What is espresso coffee? What is the difference between coffee and espresso? Dada, espresso of more caffeine. Okay. I’m not going to read all these. I’m just going to slowly come down. Again, this is making sure that we’re not missing anything super important. Black, black coffee versus coffee. Better than coffee. Okay. espresso better than coffee. What is coffee? What is espresso? Dada, dada, dada.

Okay. In this section is espresso better than coffee. Okay. I want to flag that because I want that exact phrase to be in there somewhere. Okay. How much caffeine difference? What do you call me espresso? Is there more caffeine? Dada, dada, dada. Okay. Espresso versus coffee machine. How to make espresso. Espresso versus coffee machine. Okay. All right.

I’m going to go back down to my LSI. We’re going to say brewed coffee is another one. Regular coffee. Espresso shot first coffee. How is espresso different from coffee? Okay. Notice I’m not seeing anything about costs or anything like that. Okay. Filter coffee. Trip. All right. Actually, espresso maker. Okay. What a stronger espresso or coffee stronger. Okay.

So I’ve done my analysis. We’re not really missing anything critical. I can go down and do even three targets, two targets. This will maybe help you branch out a little bit and see if there is anything my kids just got home. So we’re about to get in and dated. All right. We’ll move on. You can see how to use this tool. So we’ve basically got a fairly good outline. Now we’re going to brainstorm one more time. We’re just going to review our outline and kind of what we have. So last quick thing. We will go and just scan the headlines here, the headline topics. So flavor and grind, brewing and beverages.

Okay. I’ll say what is this coffee? What is espresso and how is it used? Something like that. So we can talk about types of drinks that have espresso. So we’ll go down, which has more caffeine, what to order. Okay. Coffee versus Bresso beans. Bresso has how’s it used. I’m going to do best espresso drinks in here somewhere. Coffee versus Bresso beans. Dada, caffeine content. How to make coffee versus espresso. The health difference is, okay. I’m going to take out coffee versus espresso cost.

And we’ll do best espresso drinks to try. All right. And I’ll say content. We’ll say like list at least five drinks. Okay. I’m going to go to the second article. We’ll just scan what makes espresso different from brewed coffee. What’s the deal with espresso cream? That kind of seems like a little out of left field. Because espresso have more caffeine in it. Drink what you prefer. Okay. That’s not a great article, right? Next one is for us a first coffee. What the flip is espresso?

It’s for us the method. Coffee. K beans espresso. Vers coffee. Uh huh. Caffeine. Strong coffee. Okay. We’ve got it. Like we’re covering everything that’s here. All right. Let’s take these out. Perfect. Okay. So I like this here.

How much it. So they’ve included some graphics here. So there’s the cream on top. So I’m going to. I’m going to put that word in there because I’ve seen it a couple times now. Spress on how is it used? So I’m going to just mention cream. Right. Roasting. Grinding. Brewing. Okay. So we’re going to talk about. Just how to make coffee versus espresso. So we’re going to talk about roasting.

We’re going to talk about grinding. We’re going to talk about brewing. All right. Do a espresso coffee. Different tastes healthier than drip. Nice. All right. So last one. What is drip coffee? Coffee. Which has more caffeine. Differentian coffee and espresso brewing. Serving size. Labor and taste. Who wins?

Okay. I’m confident now. So we’re going to do this again. So quick answer. Giving on the rich snippet. What is coffee? We’re going to do like, you know, history, like just general overview. Same thing with here. What is espresso and how is it used? Coffee versus espresso. Beans. Okay. Does espresso that, you know, I don’t even know if that needs to be a heading. I’m going to take this out. And I’m going to be coffee versus espresso.

All right. Let’s do. We can just mention that right here. Coffee versus espresso. Beans. Because it’s, you know, unless there’s huge differences, I think that’s a good way to inject it where it’s like we’re talking about the difference in beans while we’re talking about how they might differ in health. I don’t know. That’s another thing. You know, the writer, the writer can also, they have discretion on where to kind of move things around a little bit to just make this read really well and make it all make sense. Because I haven’t done the research. So if it doesn’t belong here, then they’ll move it, you know. All right. So back to here. All right. So what is coffee?

What is espresso and how is it used? Does espresso taste different than coffee? Coffee versus espresso caffeine content. How to make coffee versus espresso? How to make coffee? I’ll just say and espresso here. The methods, something like that, the health difference differences between espresso and coffee. Best espresso drinks to try. What do people on Reddit think about coffee versus espresso? Are you a coffee person or an espresso person? Okay. And we got a good start on LSI keywords. This is basically the point at which I would hand the article over to the writer. Once that article comes back, I’m going to review it or actually have a content manager that reviews it. They kind of do a last kind of tweak edit refinement kind of thing.

And then we go ahead and publish. But if I was doing this all myself and I was sending it off to a writer, well, if I was doing it all myself, I would write it. Then I would edit it again and then I would re-review it and then we would publish it. If you want to take one step out of that process, I would say take the writing step out of that process. Because it’s the most time consuming part. The part you can’t scale doing it on your own. So find a writer. Give that to the writer. When it comes back, if you want to do final edits, tweaks, optimization, whatever, and publish it. If you want that control still with you, then that’s fine. But get it written by somebody else. And then it comes back. You do all the editing. In my process, it’s I do the outlining.

I do the keyword research. I do the outlining. Then we send it off to the writer. The constant manager sends it to the writer. Writers sends it back to the constant manager. Content manager finishes up all the edits, tweaks, refinements, adds the images, all that good stuff. And then actually goes to the client’s website and publishes it on the blog. So I’m only involved in like the outlining planning keyword research, like SEO process. And then like I said, we track. And then we come back if it stalls out and I do a re optimization kind of strategy. And then it goes back to whoever it needs to go back to whether that’s the constant manager for just editing and or it has to go back to a writer and get more more content added to it. That’s kind of what the process looks like. But I just walked you through kind of the tools, the methods, the thinking philosophy behind this, the goals, what we’re trying to accomplish. And this is basically what we come up with. Alright, so if you have any questions, drop them down below. Happy to help you guys out.