Add $1500+ to Every Website Project With This Easy-Sell Discovery Package

Context

In this training you’re going to learn how to position and sell a $1500+ Discovery package as a required part of your process. The goal of the training is to help you understand why this is important to your client as well as your agency and exactly how to sell it to a typical low-end client (selling it to larger clients is easier). In separate trainings, you’ll learn how to actually create the deliverables.

Deliverables (What You’re Selling)

1. Market Research Report (Separate Training)
2. Competitor Research Report (Separate Training)
3. PPC Forecast (Separate Training)
4. Raw Keyword Research & SEO Sitemap (Separate Training)

I don’t always do the PPC forecast or the Market Research Report – it depends on the prospect. I always do competitor research and keyword research / sitemapping.

Value-Add

1. Proper understanding of market and opportunities.
2. Intel on competition.
3. Proper site architecture.
4. Clear buildout game plan.
5. Adds revenue source.
6. Doubles, triples (or more) total page buildout scope (eventually).
7. Opens the door for long-term campaign.
8. Pre-sells SEO retainer.
9. Pre-sells PPC.
10. Puts client in correct website-as-a-growth-engine mindset.